Macy’s to Open In-Store FAO Schwarz Boutiques
New York City Macy’s Inc. has reached an agreement with FAO Schwarz to open branded specialty toy shops in about 685 Macy’s locations during the next two years.
Up to 275 Macy’s stores will have FAO Schwarz-operated toy stores in fall 2008, the companies said, in time for the key holiday shopping season.
Terry Lundgren, Macy’s chief executive said the deal with FAO Schwarz would “drive store traffic, particularly to our children’s departments.”
This fall, FAO Schwarz shops at a size of between 1,000 sq. ft. and 3,500 sq. ft. will be launched at 75 Macy’s stores across the United States, the companies said.
About 200 of the department store operator’s locations will have smaller FAO Schwarz toy departments, at a size of 200 to 300 sq. ft. The new boutiques will carry the toy retailer’s private-label toys and other select brands, the companies said in a statement.
The companies also plan for FAO Schwarz products to be sold on Macy’s Web site.
Sears.com expands entertainment offerings
HOFFMAN ESTATES, Ill. Sears said it is expanding its online store to include a greater selection of entertainment products. The Sears.com site will feature a wider assortment of books, DVDs, music, software and even customizable art, nearly quadrupling the number of products available on the site.
“We want Sears.com to become a key online resource for all entertainment and home needs, in addition to the quality appliances, tools and apparel for which we are already known,” said Imran Jooma, Sears vp of e-commerce. “The expanded offering allows us to better serve our customers and offer a lot more products than we’re able to provide in our stores.”
Winn-Dixie looks to streamline operations
JACKSONVILLE, Fla. Winn-Dixie Stores said it is looking to promote information sharing amongst consumer product manufacturers by partnering with IBM, Priva Technologies and TrueDemand Software to help better align merchandising, marketing and store operations, with a focus on driving more traffic to stores, increasing the average basket size per customer store visit and enhancing customer satisfaction.
This partnership reinforces Winn-Dixie’s commitment to become a leading neighborhood grocer in every market it serves. The use of industry-standard information will allow for reduced shelf-level out of stocks and the ability to tailor product offerings to fit each individual community in the grocer’s five-state operating area.