Macy’s revamps Herald Square store, visitor center
New York – Macy’s, Inc. is partnering with NYC & Company, the marketing, tourism and partnership organization for New York City, to co-brand its new Herald Square Visitor Center as an official New York City information center.
As part of renovation plans for Macy’s flagship Herald Square store, the Macy’s Visitor Center will now be upgraded with NYC & Company’s technology, information, and ticketing services for New York City attractions. With the renovation, Macy’s Visitor Center has been re-imagined as a state-of-the-art space with dynamic information screens, concierge terminals, and digital touch-screen kiosks with Google Maps functionality.
“We are very pleased to collaborate with NYC & Company on an innovative customer service venture that will cater to the international and domestic shopper within a department store,” said Terry J. Lundgren, chairman, president and CEO for Macy’s, Inc. “The renovation of Macy’s Herald Square creates a unique platform to enhance the customer shopping experience and store environment. With the six million tourists visiting Macy’s Herald Square annually who make this store one of the most shopped and visited sites in New York City, a co-branded visitor center is a testament to the worldwide popularity of both Macy’s and New York City as leading destinations for visiting tourists.”
In 2011, Macy’s, Inc. announced a four-year, $400 million renovation to its corporate flagship. Begun in 2012, the renovation is expected to be completed in 2015 and increase the Herald Square store’s selling space from 1.1 million to 1.2 million sq. ft.
Overstock.com launches social media sweepstakes
Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.
Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.
“We want to reward a person for promoting a non-profit that inspires them to do good and reward the non-profit for being inspirational," said Stormy Simon, co-president of Overstock.com.
The contest runs through Oct. 13.
Sprouts rolls out Manthan BI solution
Phoenix — Sprouts Farmers Market, Inc. has completed the implementation of the Manthan Systems ARC BI platform and merchandise analytics technology in 166 retail stores across eight states.
In 2011 and 2012, Sprouts completed mergers with Henry’s Market and Sunflower Farmers Market resulting in a mix of competing IT applications to manage the business. The ARC BI platform enables Sprouts to aggregate retail data from multiple sources so that merchandisers, marketers, store operations professionals, supply chain operators and executives can have efficient access to a single application to gain insights regarding business performance.
“The primary motivation for the Manthan solution adoption was the desire to get our decision makers the information they needed more quickly,” said Steve Black, CIO and chief marketing officer at Sprouts Farmers Market. “Teams across the organization needed an easier way to look at data coming from multiple sources, without having to put that data together. We then wanted to have the ability to drill down or drill across that data. With Manthan solutions, all areas of the business have access to timely information on multiple devices, including mobile.”