Macy’s tests Facebook video ads
New York – Macy’s Inc. is testing the effectiveness of mobile video ads on Facebook. On May 16, the retailer began running video ads using Facebook’s auto-play feature on the mobile newsfeed in its iPhone app.
The ads appear at the top of the newsfeed and start playing when the user scrolls down. If clicked, they become full-screen size and audio turns on. Users are allowed to like, share and/or comment on the ads.
J. Crew plans Asia expansion
New York – J. Crew is reportedly planning to expand into Asia. According to the Wall Street Journal, J. Crew will open two new stores in Hong Kong on May 21.
The Hong Kong stores will be J. Crew’s first Asian stores since it closed its stores in Japan in 2008. In 2012, J. Crew said it planned to open stores in Hong Kong, and the U.K., and opened three U.K. stores in 2013. The retailer plans to open five or six stores in Hong Kong in the next few years, and may also open new stores in Japan.
Media reports have indicated J. Crew is possibly seeking to sell itself, and having an Asian presence would boost its value to investors.
Burger King prepares new slogan
Miami – Burger King Corp. is preparing a new marketing slogan, “Be Your Way.” The new slogan, which appeared in an online video in April 2014, will be featured in a TV ad for the first time on May 26.
The new slogan replaces “Have It Your Way,” which has served as Burger King’s official marketing tagline since 1974, although it has not been actively used in recent months. Ad agency David helped Burger King develop the slogan, which will debut in the U.S. and then roll out worldwide. Burger King says “Be Your Way” relates to the broader consumer lifestyle instead of focusing solely on their purchase.