Macy’s unveils new Facebook page with timeline features
New York City — Macy’s has unveiled the launch of its new Facebook page. Shifting to Facebook’s new timeline format, Macy’s will now share the history of its brand, as well as the company’s current news and initiatives.
“Storytelling is such an intrinsic part of Macy’s DNA, and Macy’s Facebook Page allows us to give our fans a platform where they can share their own stories and memories about their experiences at Macy’s – whether shopping for a special outfit, visiting Santa or watching Macy’s Thanksgiving Day Parade with family,” said Martine Reardon, chief marketing officer of Macy’s.
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Guess makes executive appointments
Los Angeles — Guess Inc. has appointed Chet Kuchinad as chief people officer and Amber Tarshis as senior VP marketing.
Kuchinad joined Guess on Feb. 1. His experience also includes senior executive roles at Nike and Starbucks Coffee Co.
Tarshis joined the company on Feb. 13. She most recently served as chief marketing officer for The Hub TV Network, a joint venture between Discovery Communications and Hasbro.
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Consumer confidence up dramatically in February
New York City — Consumer confidence in February shot up from last month to the highest level since a year ago, according to The Conference Board. The group’s Consumer Confidence Index now stands at 70.8, up from a revised 61.5 in January, buoyed by consumers’ more positive assessment of the job market.
"Consumers are considerably less pessimistic about current business and labor market conditions that they were in January," said Lynn Franco, director of The Conference Board Consumer Research Center in a statement. "Despite further increases in gas prices, they are more optimistic about the short-term outlook for the economy, job prospects and their financial situation.
Consumers’ assessment of current conditions was more favorable in February. Those claiming business conditions are “good” increased slightly to 13.3% from 13.2%, while those claiming business conditions are “bad” decreased to 31.2% from 38.3%.
Consumers’ appraisal of the labor market was also less pessimistic. Those stating jobs are “plentiful” increased to 6.6% from 6.2% while those saying jobs are “hard to get” decreased to 38.7% from 43.3%.