REAL ESTATE

Madison Marquette to launch redesigned Center Social website

BY Michael Fickes

Washington, D.C. — Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

The site has retained its original sponsors: Madison Marquette and Alexander Babbage, a marketing and consumer research company. Two additional sponsors will contribute to the re-launched site: The Dealey Group, a digital advertising, marketing and design firm, and Ein Communications, a public relations and marketing communications firm.

Madison Marquette said the site would also include a blog covering social media trends and tools.

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Old Colony Square gets an extreme makeover

BY CSA STAFF

Purchase, N.Y. — Old Colony Square Center in Jersey City, N.J., will look like new by the end of the year. Owner National Realty & Development Corp. will begin renovations to the Pathmark-anchored center this summer.

With more than 425,000 people living within three miles and a median household income of $62,513, the center continues to attract new tenants. Earlier this year, NRDC welcomed Advance Auto Parts, Popeye’s Louisiana Kitchen and a local pizzeria.

The facelift will include new canopies, columns, exterior lighting and updated storefronts featuring fresh, modern neutral colors.

NRDC will also improve pedestrian access with new walkways and crosswalks.

The new look will enable the center to keep pace with the surrounding community, which recently redeveloped neighboring brownstones, opened a new hospital and opened a new charter school.


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ShopperTrak: May 2013

BY CSA STAFF

Total U.S. Shopper Traffic in Retail Stores and Malls for May 2013

Shopper activity had a healthy gain last month. Retail foot traffic increased 9% in May compared to April 2013, consistent with generally positive month-over-month retail traffic trends. Foot traffic for May 2013 increased 6.9% compared to the same month in 2012.

Mother’s Day, graduations and Memorial Day lured consumers to stores and malls to shop for mom, grads and summer. In areas east of the Rocky Mountains, the early spring was unseasonably cold. However, temperatures returned to normal during May. This warming pattern released pent-up demand for spring and summer merchandise thus increasing May shopper activity.

The month’s increase in year-over-year foot traffic reflects the U.S. economy’s slow, but steady gains. While consumer sentiment does not impact retail sales immediately, the University of Michigan Consumer Sentiment Index in May reached its highest level since the beginning of the recession. The last time consumer sentiment was this high was in September 2007.

“We saw an increase in shopper activity in May due to shopping for Mother’s Day and Memorial Day,” said Bill Martin, ShopperTrak founder. “In June, shopper traffic will be driven by shopping for Father’s Day and for summer vacation items.”

ShopperTrak’s data and analyses in this article are based on counting billions of shoppers in more than 60,000 locations across 90 countries. ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. Find out more at http://www.shoppertrak.com.

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