Madison Marquette sponsors social media site
Washington, D.C. Madison Marquette said Thursday it has sponsored the creation of Center Social, a new website offering research, best practices and other resources related to utilizing social media for the marketing of shopping centers.
“Social media sites such as Facebook, Twitter and FourSquare are powerful tools that as an industry we are just beginning to understand how to use,” said Kurt Ivey, senior VP of corporate communications and marketing of Madison Marquette. “Our sponsorship of Center Social is aimed at leveraging the experience and best practices of the entire industry to better understand how we can all use social media to increase consumer spending at a time when economic realities continue to challenge our centers,” said Ivey.
Center Social, which can be accessed at www.centersocial.com and is co-sponsored by market and consumer research firm Alexander Babbage, includes reports, case studies, presentations and best practices related to the use of social media in the shopping center industry. Madison Marquette said that additional features and content will be added in the months ahead.
Piperlime named newest retail sponsor of ‘Project Runway’
SAN FRANCISCO Gap Inc. announced that its subsidiary Piperlime is the newest retail sponsor of Lifetime’s Project Runway for season 8.
“Project Runway captures the heart of fashion lovers everywhere. We cheer on the contestants, watch the celebrity judges and are inspired by the styles,” said Jennifer Gosselin, general manager of Piperlime. “Piperlime is excited to be part of this celebration of creativity.”
Gap Inc. said that Piperlime’s sponsorship of the show includes a redesign of the series’ “Accessories Wall” and the availability of items featured on the show at piperlime.com.
The new season of Project Runway debuts on Thursday, July 29th at 9pm ET/PT on Lifetime.
Adler to debut new collection on HSN
ST. PETERSBURG, Fla. HSN has announced the exclusive on-air debut of Happy Chic by Jonathan Adler on Oct. 12. The acclaimed New York- based interior designer Jonathan Adler will launch his new collection of home decor and accessories during HSN’s Home Design Event, an annual showcase of the newest fall collections from the network’s growing roster of talented and recognizable home designers, according to the company.
“As with all my designs, Happy Chic is a versatile collection meant to be mixed and matched,” said Jonathan Adler. “In partnering with HSN, we have created a unique series of stylishly affordable pieces that I believe will resonate with both new customers and those already familiar with my design aesthetic. There is no place chicer than HSN!”
Happy Chic by Jonathan Adler will include a range of products for every consumer’s home decor needs from bath, kitchen, tabletop, seating and lighting, the company reported.
“We are thrilled to offer our customers access to Jonathan’s exclusive collection. This collection highlights HSN’s unique ability to consistently bring coveted designers to our Home category,” said Nancy Caplan, SVP merchandising for HSN. “In working with one of today’s top names in interior design, I am confident this collection will appeal to HSN’s consumers and Adler devotees alike.”