ECOMMERCE

Maggiano’s Little Italy testing mobile solutions from Mocapay and eNational Payments

BY CSA STAFF

Denver Mocapay and eNational Payments, a provider of mobile and contactless electronic commerce and payment processing services, announced the implementation of a Mocapay enabled “Mobile Wallet” and eNational’s location-based, geo-fencing platform at select Maggiano’s Little Italy restaurant locations.

The test launch with Maggiano’s is being conducted in select locations across the country. As part of the launch, eNational Payments will implement a geo-fencing platform within a two-mile radius around each location. Geo-fencing, or location-based marketing, is a virtual perimeter that adds the dimension of a users’ location, which can help ensure messages are relevant to both your consumers’ preferences and their location.

Additionally, Maggiano’s customers will be offered Mocapay’s mobile suite to provide loyalty and gift coupons. Through the eNational Payments “Gold Rewards” Mobile Wallet, customers will be able to pay and reload their mobile accounts, check transaction histories, receive customized, pertinent loyalty and reward offers and find the nearest Maggiano’s store locations—all from the convenience of their mobile phones.

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All-Clad celebrates 40th anniversary

BY CSA STAFF

NEW YORK American cookware brand All-Clad has reached a milestone.

All-Clad Metalcrafters was established in 1971 by accomplished metallurgist John Ulam. Just three years after the company was established, All-Clad became the only American cookware brand to manufacture a complete line of cookware in the United States, the company noted. Since that time, All-Clad has introduced eight additional lines and has become a household name among professional chefs and home cooks across the country.

“We’re extremely proud to say that we introduced bonded cookware to professional chefs and home cooks 40 years ago, enabling a superior cooking experience that had never before been possible,” said Melissa Palmer, VP marketing and communications for Groupe SEB High-End Brands.

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Kensie launches online shopping site

BY CSA STAFF

NEW YORK Apparel brand Kensie has launched its e-commerce site, offering customers with the brand’s full collection, as well as items from its Kensiegirl line.

The site provides trend features on current looks with the Kensie spin, a blog reflecting Kensie culture, and the “I feel pretty” function allowing users to share their idea of pretty, the company said.

“Historically, our site has been a great creative tool to showcase the kensie brand. Changing to an ecommerce site takes kensie to the next level,” said Eric Karls, president of Kensie. “The e-commerce site further expands our reach, providing additional access to Kensie products.”

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