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Maidenform finds fit with glamour girl

BY CSA STAFF

Micaela Erlanger, a stylist to the stars and a self-proclaimed "vintage-a-holic, and glamour girl," has joined the Maidenform brand as an ambassador and spokesperson through March 2015.

Erlanger will guide the Maidenform customer, offering tips, picks and styling insight via the brand's website and social media platforms.

"I am so excited about my partnership with Maidenform, a brand whose products I have relied on for years," said Micaela Erlanger. "I identify with the vivacious, confident spirit of the brand, and I am delighted to be representing Maidenform as their new brand ambassadress!"

"We are thrilled to have Micaela join the brand as a Maidenform spokesperson for the upcoming seasons," said Tricia Bouras, vp and general manager of the Maidenform brand. "As we continue our commitment to helping women feel confident while embracing their spirited sexiness, we believe it is important to enrich the shopping experience with an aspirational guide dedicated to inspiring and educating the Maidenform woman on personal style. Micaela's captivating spirit and commitment to fashion align perfectly with our brand vision."

Best known for the array of red carpet clients, including Olivia Munn and Hillary Swank, Erlanger has deep understanding for the importance of foundation pieces. She will share this knowledge with the Maidenform customer, including suggestions for various body types, surviving the holiday season in style, and translating the red carpet looks into everyday life.

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Litehouse wins dressing award

BY CSA STAFF

Strong sales and market share gains for Opa by Litehouse Feta Dill Greek Yogurt earned the new product the Dressing of the Year award from The Association for Dressings & Sauces.

The dressing and sauce group held its annual meeting in Naples, Fl., recently and bestowed top honors on Litehouse due to the impressive performance of Feta Dill Greek Yogurt. In one year, the new product became the best-selling dressing in the market accounting for 21% of the yogurt refrigerated salad dressing category, according to Litehouse.

"We are so honored that Litehouse was chosen for this prestigious award," said Maria Emmer-Aanes, vp of market and communication for Litehouse. "OPA by Litehouse Greek Yogurt Dressing was the first fresh, Greek yogurt based dressing to market, and we've received rave reviews from consumers since its launch. We are thrilled to be acknowledged by our peers as well."

The Dressing of the Year Award is presented by ADS to recognize and celebrate truly innovative and delicious dressing products. Nominations for the award were received from ADS members and were then voted on by members via a blind taste test at the trade group’s technical meeting in San Diego. ADS members voted for the dressing deemed to have the best overall taste.

Utilizing Greek yogurt as a salad dressing base provides a lower calorie dressing with twice the protein of a traditional dressing. OPA by Litehouse dressings are free of trans fats, have no MSG or artificial preservatives and only 0-1 gram of sugar per serving.

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Plug & Play’s CEO Corner: Polina Marchenko

BY CSA STAFF

Plug and Play brings together retailers and start-ups who offer specific technology and expertise that can relieve merchants’ pain points. Customer Disruption highlights one of those start-ups in each issue with a brief Q&A. This issue, the spotlight is on Polina Marchenko, CEO of KptnCook.

What does KptnCook do?

KptnCook is a mobile app for instant recipe discovery and simple grocery shopping. With a growing amount of recipe content online, the decision-making became complicated and overwhelming. Our aim is to solve the choice overload problem. Every day we offer three curated recipes. After 24 hours the recipes disappear and three new ones will replace them. The recipes are paired with real products and prices from grocery stores as well as beautiful step-by-step pictures.

How do retailers leverage your solution?

KptnCook is the mobile marketing platform and a sales channel. In the shopping list, users see the relevant product recommendations, so that we also eliminate the choice overload on this level. KptnCook has a significant advantage compared to online or print ads in that our users are exposed to the brands exactly when they make an in-store purchase decision. Retailers can leverage increased customer engagement and the ability to sell bundles of products.

What is your background as CEO and/or what lead to the development of the company?

While studying for a Master’s of Business Administration degree, I was involved with a startup accelerator program run by Deutsche Telekom and experienced the corporate and the startup life simultaneously. I realized that my entrepreneurial self would not be comfortable in a big corporation. Later on, I worked as a product manager for a later-stage fashion e-commerce startup. I pitched KptnCook idea last year at the Startup Weekend in Berlin, found my team and quit my job the very next day.

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