OPERATIONS

Mall of America unveils new logo and tagline

BY Marianne Wilson

Bloomington, Minn. — Mall of America, the nation’s largest retail and entertainment destination, has unveiled a new logo and tagline.

"Mall of America is never static," said Maureen Bausch, Mall of America executive VP of business development. "We are always new, constantly changing to offer the latest, hottest and most memorable experiences for our guests. Therefore, we are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media. The new logo reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America."

Mall of America partnered with Duffy & Partners, Minneapolis, to develop a new iconic image. The new logo is designed to interactively utilize colors for a dynamic representation of the heart of Mall of America. Pink for Susan G. Komen Race for the Cure, silver and gold for the holiday season and red, white and blue for Independence Day are just some of the colorful interpretations guests can anticipate. As an animation, flowing ribbons of color streak across the screen to create the "star" shape, with the ribbons designed as a nod to the ribbons of the retired Mall of America logo.

Accompanying the new logo is a new tagline, "Always New." While maintaining the status of "The Place for Fun," Mall of America constantly introduces new retailers, exhibits, rides and events. More than 20 new stores opened their doors in 2012 and similar numbers are expected to be reached in 2013.

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OPERATIONS

Westwood Contractors names president

BY Staff Writer

Ft. Worth, Texas — Westwood Contractors announced that effective May 1, Michael W. McBride has assumed the role of president in addition to his position as COO at the firm.

“This promotion acknowledges Mike’s leadership role in the strategic direction of the company as it continues to grow,” said Robert D. Benda, CEO of Westwood.

Prior to joining Westwood in 1994, McBride held construction management positions at Payless Shoe Source and Zale Corporation.

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News

Supply chain improvements for BJ’s Wholesale

BY CSA STAFF

LOS GATOS, Calif. — BJ’s Wholesale Club has tapped FoodLink, a fresh food commerce and traceability platform, to assist in the sourcing and purchasing of fresh produce across BJ’s 15-state chain.

“Produce is an increasingly important category for our club members, and we are always looking for ways to provide high quality products at a value,” said Jeff Desroches, SVP, director of logistics, BJ’s Wholesale Club. “FoodLink will help us improve supply chain visibility into market data and enable us to work closely with our suppliers to better meet the needs of our members.”

Headquartered in Westborough, Mass., BJ’s is a leading operator of warehouse clubs in the eastern U.S., and carries more than 7,000 items.

By placing all produce orders over FoodLink, BJ’s joins a network that already includes all fresh food purchases by major retailers and wholesalers such as Ahold USA, C&S Wholesale Grocers, Associated Wholesale Grocers and Roundy’s Supermarkets.

“Like all of the retailers on FoodLink, BJ’s is a company that truly understands the importance of the fresh category,” said Eric Peters, CEO, FoodLink. “We look forward to helping them accelerate the advantages of using better data, more efficient buying processes and new levels of supply chain visibility to succeed in an extremely competitive environment.”

The Foodlink network consists of more than 2,000 retail grocers and their fresh food suppliers, including growers, shippers, carriers and third-party brokers and wholesalers.

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