Mall Marketing Spotlight: Building Blocks
This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.
Ten one-of-a-kind, large-scale models of American Landmarks made completely out of Lego bricks by Lego Master Builders – including the U.S. Capitol Building, White House, Supreme Court, Washington Monument, Jefferson Memorial, Lincoln Memorial, Statue of Liberty, Independence Hall, the Liberty Bell and Old North Church – take over and entertain customers with stunning visuals and fun facts. The models range in size from about six to 15-ft. tall, and will be shown in select GGP malls around the U.S.
Careland Pharmacy, Brooklyn, New York
Careland Pharmacy is a new drug store that mixes a contemporary look with playful references with an old-fashioned service philosophy.
Located on the ground floor of a landmarked building, Carleland offers prescription and over-the-counter medications, along with toiletries, beauty supplies, toys, and stationery. With a tagline of “We take care seriously,” the pharmacy also offers free home delivery, vision testing, pharmaceutical compounding and flavoring services. There is a drop-off box for prescriptions on the exterior for on-the-go customers.
Designed by SERGIO MANNINO STUDIO, Brooklyn, New York, Careland is full of traditional references relating to health and pharmacy, including the universal pharmacy identifier: the cross. A cheerful, bright green color palette is used throughout the store, a contemporary update on the classic dark green associated with pharmacies around the world, according to the designer. The green vinyl floor features a pattern of hand-drawn band-aids in varying shapes and sizes.
To underscore the clinical quality of the pharmacy, the shelves were given a high gloss treatment in white. The soft curves created by 70 linear ft. of the undulating shelves lend a sense of warmth to the space.
Orange Door campaign a hit at Home Depot
The Home Depot has come one step closer to eliminating youth homelessness in Canada after sponsoring an inventive in-store campaign.
By purchasing a paper door for $2, Home Depot customers in Canada raised $1,253,370 toward the goal of ending youth homelessness in that nation. Donations will go to support housing and life-skills development programs such as counselling, financial literacy, and employment preparation to give youth the practical tools they need to live to their full potential.
"Many youth-serving charities rely solely on grants, fundraisers and donations to deliver much needed services to help vulnerable youth build brighter futures," said Bill Lennie, chair, board of directors, The Home Depot Canada Foundation and president, The Home Depot Canada. "Through the support of our customers and the commitment of our associates, we made a measureable impact in the lives of vunerable, Canadian youth. We are absolutely one step closer to eliminating youth homelessness across the country."
The Home Depot Canada Foundation match program means the top 10 fundraising communities based on top dollar sales and top sales as a percentage of transactions will receive a dollar-for-dollar match. This means:
• Bridging the Gap Halton in Milton, Ontario will receive $43,736
• Crisis Centre North Bay in North Bay, Ontario will receive $30,860
• Eva's Initiatives for Homeless Youth in Toronto, Ontario will receive $50,548
• John Howard Society of Durham Region in Oshawa, Ontario will receive $34,312
• Ktunaxa Nation Council in Cranbrook, British Columbia will receive $20,104
• Maison Raymond Roy in Victoriaville, Quebec will receive $12,100
• Orillia Youth Centre in Orillia, Ontario will receive $34,908
• Our Place Peel in Etobicoke, Ontario will receive $55,860
• The Table Soup Kitchen Foundation in Huntsville, Ontario will receive $20,144
• Youth Impact Jeunesse Inc. in Moncton, New Brunswick will receive $23,248
"We are grateful for the opportunity to be a part of the Orange Door Project," said Kevin Jon Gangloff, director, Orillia Youth Centre. "The Home Depot Canada Foundation is our ally in putting an end to youth homelessness. As a local, non-profit organization, this partnership allows us to raise funds on a larger scale than what we could do on our own."