Mall shoppers thrive on experience
COLUMBUS, Ohio —Shopping malls continue to be popular with consumers because they offer hands-on shopping experience, according to results of a new survey from Glimcher Retail Monitor. Consumers cite reasons such as ability to try on clothes and accessories (74%), the shopping experience (55%) and store variety (49%) for going to the mall.
In addition, 65% of consumers say a greater variety of stores would get them to shop at the mall more often, while 52% would visit more frequently if experiences such as yoga classes and cooking demonstrations were offered. Thirty percent of consumers shop exclusively at shopping malls, compared to 20% who shop exclusively online.;
"The Glimcher Retail Monitor survey findings show consumers seek an all-around shopping experience,” said Dr. Marianne Bickle, director of the University of South Carolina’s Department of Retailing. “Malls of the 21st century should provide a balance of entertainment and shopping experiences. As our study demonstrates, the components required to bring in foot traffic include planned entertainment, communication, variety and commitment."
“The way consumers enjoy the mall has changed. Today, the mall is a destination, offering more than just retail,” Michael P. Glimcher, chairman of the board and CEO of Glimcher. “While shopping will always be the primary reason people go to the mall, the survey supported our notion that going to the mall is about the experiences — whether that’s having a salad and a glass of wine with your girlfriends or enjoying a movie on a Friday night. People want a mix of retail, restaurants and entertainment.”
Seattle’s Best opens 10 drive-thru windows in Texas
SEATTLE —Starbucks subsidiary Seattle’s Best Coffee opened 10 new drive-through windows at restaurants throughout the Dallas/Fort Worth area.
Items available for drive-through purchase include 12 combo specials priced $5 or less.
“In addition to our 40 years of experience roasting high-quality arabica coffee, we are bringing a delicious breakfast to Dallas,” said Jennifer Dimaris, vice president, brand management, for Seattle’s Best Coffee. “We invite customers to value their mornings with a great cup of coffee and a menu of breakfast sandwiches, all at a price that you’ll come back for every day.”
D’Agostino Supermarkets partners with Aisle50
NEW YORK —D’Agostino Supermarkets is partnering with online discount provider Aisle50 to offer exclusive deals and discounts on national, local grocery and consumer packaged goods brands.
“As one of the few grocers nationally to offer full home delivery on almost every item we sell, D’Agostino’s has always been focused on bringing what’s next to our customers," said Nicholas D’Agostino, president of D’Agostino Supermarkets. "Aisle50 helps us bring the best grocery deals and available technology to our consumers and fits nicely into that mission."