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Mall at Short Hills launches interactive holiday experience

BY CSA STAFF

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

As guests walk through the 22-ft. Ice Palace, they encounter 6-ft. snow globes featuring Beluga whales and polar bears in BBC video footage. Visitors can leave a handprint on an ice patch and compare its size to a polar bear’s paw. They also can compare their height to a polar bear’s, and try out the imposing Ice Throne that is actually cold to the touch and a unique photo opportunity.

The Ice Palace was designed and produced exclusively for Taubman by Global Experience Specialists. The all-audience video footage is provided courtesy of BBC Worldwide Ltd. and BBC Motion Gallery.

Besides special holiday offers throughout the mall, there are sweepstakes drawings, “Santa Paws” nights for pets, and a holiday concert series that runs throughout November and December.

Click here for more Mall Marketing Spotlights.

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News

ODP promotes small business with third-annual catalog

BY CSA STAFF

BOCA RATON, Fla. — Office Depot announced that it has released its third annual Historically Underutilized Businesses (HUB) catalog, which highlights select HUB suppliers and an assortment of more than 1,600 items ranging from safety and medical supplies to staplers and technology products.

The HUB catalog features Office Depot’s complete assortment of products sold by HUB vendors and is available to Office Depot’s Business Solutions Division (BSD) customers.

According to Office Depot, HUBsare historically under-marketed, underutilized and often misunderstood enterprises and can include certified minority, women, disabled, and veteran-owned businesses.

“Office Depot is committed to the economic development of the communities in which we work and live, and we’re proud to offer the most comprehensive supply chain diversity model of its kind in order to give HUBs the best opportunities to expand and prosper,” said Robert Ballou, director supply chain diversity for Office Depot. “We look forward to promoting the new HUB catalog to those Office Depot customers looking for a more diverse product offering.”

The Office Depot HUB catalog will be distributed at the National Minority Supplier Diversity Council (NMSDC) Annual Conference Trade Show in Atlanta, Ga. in late October and will be available online at www.officedepot.com/diversity in mid November. The 2011 catalog will also be available through Office Depot’s National Account Sales team and is mailed directly to more than 500 purchasers nationwide.

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OPERATIONS

California female Walmart employees regroup in bias case

BY Katherine Boccaccio

San Francisco — Four months after the Supreme Court tossed out a huge class-action lawsuit by female Walmart employees who claimed they were discriminated against by the world’s largest retailer, a smaller, regionalized group of employees has regrouped to file another gender-bias claim against Wal-Mart Stores.

The new, amended lawsuit, filed in San Francisco federal court on Thursday, narrows the class from all of the women who work or have worked at Wal-Mart and Sam’s Club stores, estimated at 1.5 million, to those in the retailer’s California regions, estimated to be at least 45,000 current employees and 45,000 former employees across some 220 California stores. The group alleges that the company pays and promotes them at lower rates than their male counterparts.

Attorneys for the plaintiffs said the lawsuit was the first of many that will be filed against Wal-Mart alleging discrimination against women in pay and advancement.

The June Supreme Court ruling, a 5-4 decision, determined that the plaintiffs had not met class-action requirements.

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