MARKETING/SOCIAL MEDIA

Manhattan concert venue renamed Best Buy Theater

BY CSA STAFF

New York City Best Buy Co. said Wednesday that a concert and events venue in Manhattan will be renamed Best Buy Theater, as the retailer and live-entertainment company AEG Live have launched a multi-year naming rights agreement for what has been known as Nokia Theatre Times Square.

The 2,100-capacity theater, located 1515 Broadway (at 44th Street) in Times Square, is just blocks away from six Best Buy store locations in the greater Manhattan area. The theater’s signature 85-ft.-long LED high-definition marquee screens will be updated in September with its new name.

Also as part of the agreement, Best Buy will receive prominent logo placement throughout all public and private areas of the David Rockwell-designed theater. Guests will have the chance to visit the Best Buy Lounge aimed at bringing the latest technology products and services to life via state-of-the-art interactive displays.

Additionally, Best Buy’s production arm, Yellow Tag Productions, will be producing theater-specific content to run inside and outside the theater.

Since its grand opening on September 19, 2005 as Nokia Theatre Times Square, the 45,000-sq.-ft. theater has hosted a variety of performers including Bon Jovi (the venue’s first concert), John Legend, Rihanna, Fall Out Boy, Jay-Z, Sugarland, Prince, The Eagles and Alicia Keys.

It has also hosted special events such as Dick Clark’s Rockin’ New Year’s Eve, Good Morning America concert series performances by Janet Jackson and Usher, Bruce Springsteen’s Gateway Schools Benefit, ESPN and Nickelodeon upfronts in addition to being the home of the annual Heisman Trophy presentation since 2005.

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B&N enhances NOOK software

BY CSA STAFF

NEW YORK Barnes & Noble announced that it is now offering updated versions of its NOOK e-reading software for iPhone, iPod touch, iPad and PC.

According to the company, the next-generation NOOK for iPhone application delivers the most personalized and easy-to-use e-reading experience for iPhone and iPod touch owners. NOOK for iPad adds customer-requested, in-app content rating and other improvements to the company’s iPad app, and NOOK for PC brings new branding to the company’s desktop software, the company reported.

“We are committed to offering an easy-to-use, comfortable, and fun NOOK e-reading experience across multiple platforms. NOOK for iPhone users can shop Barnes & Noble’s vast catalog of e-books, while enjoying new, customization features and sharing their favorite e-books with friends for free,” said Douglas Gottlieb, VP digital products for Barnes & Noble.com. “NOOK for iPhone puts thousands of eBooks in your pocket, and the reading experience is fantastic. It’s another way that Barnes & Noble’s NOOK offering makes it truly easy to read what you love, anywhere you like.”

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Pandora names VP business development

BY CSA STAFF

OAKLAND, Calif. Pandora, an Internet radio service, has announced the promotion of Ian Geller to VP business development. In his new role, Ian will manage the company’s relationships with mobile operators and OEMs as well as the major CE device brands, carriers, operators and chipset manufacturers.

Geller joined Pandora in 2006 as the director of business development. Prior to joining Pandora, he was the director of product Management at Virgin Mobile USA where he was responsible for defining Virgin’s mobile music strategy and development.

Jessica Steel, SVP business development for Pandora, said, “Over the past four years, Ian has been integral to our growth by solidifying strategic partnerships that have expanded our presence in mobile and CE devices – more than 100 of which now have Pandora as a feature. We’re confident that in his new role as vice president, Ian will be an outstanding advocate for our business partners, helping them fulfill consumer demand to have Pandora present in all of their connected devices.”

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