REAL ESTATE

Marco’s Pizza to open new restaurant in Denver

BY Staff Writer

Denver — The Zall Co. said Wednesday that Marco’s Pizza will open a new restaurant in Denver, marking the ninth Colorado location for the chain.

The latest unit will join Which Wich, Noodles & Co. and T-Mobile at a retail project located between Gaylord and York Street on E. Colfax.

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Report: Duane Reade leverages social media to boost sales

BY CSA STAFF

NEW YORK — Duane Reade, which is owned by Walgreens, has increased Duane Reade brand hosiery sales by close to 20% thanks to a seven-week social media campaign launched in November to raise awareness of those products — produced by Doris Hosiery Mills.

Dubbed the "Show Us Some Leg" contest, Duane Reade’s VIP Blogger Team helped to create more than 10.9 million impressions by encouraging entrants to upload their original photos wearing Duane Reade-brand hosiery via a Duane Reade Facebook page application, according to a report published by Business2Community on Monday.

“User-generated content or consumer-generated media is not only more trust-worthy; it also runs throughout the shopping experience and afterward," Calvin Peters, online/public relations manager of Duane Reade, told the news site.

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PayPal goes mobile

BY CSA STAFF

DULUTH, Ga. — PayPal, an eBay subsidiary, has entered into an agreement with NCR Corp. to integrate NCR’s mobile solutions for hospitality and retail with its digital payment technology.

The combination provides restaurants and retailers an easy, powerful way to offer consumers a rich mobile and digital payment experience when buying the goods and services they want.

"Combining NCR’s broad hospitality and retail footprint with PayPal’s global customer base enables restaurants and retailers to redesign the consumer experience with mobile-enhanced shopping and payments while materially improving business processes and creating seamless consumer experiences across touch points, locations, and channels," said John Bruno, CTO and EVP at NCR.

Starting out, NCR and PayPal will integrate PayPal mobile payment options into NCR’s new Mobile Pay application and NCR Aloha Online Ordering. Designed for the more than 60,000 restaurant sites using NCR Aloha point-of-sale technology, NCR Mobile Pay enables restaurant patrons with a smartphone to browse their bill, re-order menu items, alert their server, complete surveys and pay. With the new integration, PayPal appears as a payment option. Consumers will also be able to use the PayPal mobile application to locate and "check in" at participating NCR Mobile Pay merchants to access the same functionality.

The companies are also working to integrate PayPal mobile payment options into NCR’s Convenience-Go (C-Go) application for petroleum and convenience stores. C-Go is a store-branded mobile application that allows shoppers to purchase fuel, food, car washes and other items right from the application.

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