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Market Basket expands use of Revionics pricing

BY Dan Berthiaume

Austin, Texas — Market Basket Grocery Stores, a privately-owned grocer with 34 full-service supermarkets in the East Texas and Louisiana region, has renewed and expanded their agreement for Revionics Life Cycle Pricing Optimization. They expanded the agreement to also include Revionics Advanced Analytics services, such as the Key Value Item (KVI) Analysis, which will enable them to leverage science to better align their KVIs with shopper behavior and the competitive landscape.

Market Basket initially leveraged Revionics Price Optimization to compete more profitable against several large, dominant competitors. Having successfully executed this strategy over the past years, their current focus is on using optimization to grow market share.

“As a Revionics customer since 2009, I can’t emphasize enough how satisfied we are with the results driven from Revionics’ solutions and how much we appreciate their strong partnering approach,” said Skylar Thompson, president of Market Basket. “Since implementing Revionics, we have seen a significant ROI in profits. In addition, we have experienced improved visibility and management of our pricing efforts which has enabled us to become more efficient and execute a consistent price image.”

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OpenTable kicks off 20-city expansion in New York

BY Dan Berthiaume

San Francisco – OpenTable, a provider of online restaurant reservations and part of The Priceline Group, has kicked off the national expansion of its pay with OpenTable feature with a launch in New York City. In addition to its new launch in New York City, OpenTable plans to expand its mobile payments presence in San Francisco, home to its mobile payment pilot which launched in February 2014, and to roll out the feature across the nation by introducing it in 20 cities before the end of 2014.

To pay with OpenTable, diners who book at participating restaurants add a credit card in the OpenTable iPhone app before they dine and can then view and pay their check with a few taps. There’s no separate app to download; no table number to enter; and no scanning or barcodes involved.

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McCormick executive officer retires after 30 years

BY CSA STAFF

McCormick’s VP, general counsel and corporate secretary W. Geoffrey Carpenter plans to retire January 1, 2015. Carpenter has been with McCormick for more than 30 years and has served there as an executive officer since his appointment to his current position in 2008.

Carpenter joined the legal department at McCormick in May 1984 and was promoted to associate general counsel and assistant secretary in 1996. He is an Emeritus member of the Multiple Management Board and a graduate of Duke University (1975), The University of Virginia School of Law (1978) and Johns Hopkins University’s MBA program (2000).

"Geoff is a strong leader for the organization and has been a key advisor to me. He has built a solid Legal function during his six years as general counsel. I thank him for his dedication to the company and his many contributions, and wish him well in his retirement," said Alan D. Wilson, chairman, president and CEO.

McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry — retail outlets, food manufacturers and foodservice businesses — in more than 125 countries and territories.

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