Market Force: Consumers ranks Cheesecake Cake as favorite casual-dining chain
Boulder, Colo. — Cheesecake Factory is North America’s favorite casual-dining chain, according to a study by Market Force Information. More than 6,100 consumers were polled for the study, which ranks the top restaurant chains in five categories: general menu, breakfast, steak, Italian and seafood. Cheesecake Factory was tops in the general menu category, receiving high marks for quality of food, healthiness of food and atmosphere.
For the rankings, Market Force asked participants to rate their satisfaction with their most recent casual-dining experience and their likelihood to refer that restaurant to others, with the results averaged to attain a Composite Loyalty Score.
Out of the largest restaurant chains that offer general menus, Cheesecake Factory scored highest with 61%, Cracker Barrel ranked second with 58%, Red Robin was third with 47%, Ruby Tuesday and Buffalo Wild Wings tied for fourth with 46%, and Chili’s Bar and Grill rounded out the top five with 44%.
Nearly half (46%) of the survey participants said they patronize casual dining restaurants at least five-times per month, and 57% said they plan on spending a minimum of $10 per person when they do.
When asked about their dining habits this year compared to 2013, 12% said they have dined out more, 28% have dined out less and 60% about the same.
The study also ranked chains in other food categories and found:
• Maggiano’s is the favorite Italian chain
• The Capital Grille is the favorite steakhouse
• Pappadeaux is the favorite seafood chain
• Mimi’s is the favorite breakfast spot
Report: Twitter may be considering e-commerce
San Francisco – Twitter is reportedly making moves that indicate it is considering launching e-commerce services. According to The Next Web, users of the Twitter Android app are reporting a dormant “Payment & Shipping” option appearing in the settings menu.
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In June, an inactive “buy now” button began appearing in tweets relating to the Fancy e-commerce site. In addition, previous media reports have indicated that internal Twitter documents show plans for e-commerce, and that Twitter may be negotiating a deal with online payment provider Stripe.
Barnes & Noble, Google partner on same-day book delivery
New York – Barnes & Noble Inc. and Google Inc. are reportedly teaming up on a pilot of same-day delivery of book orders from local Barnes & Noble stores in several U.S. cities. According to the New York Times, customers in Manhattan, West Los Angeles, and the San Francisco Bay area can have online book orders fulfilled from nearby Barnes & Noble locations via the Google Shopping service.
The service is free for Google Shopping members and $4.99 per order for other consumers. A dedicated employee onsite at participating stores will take online orders and then hand them off to Google for fulfillment via courier service.
Amazon.com, Wal-Mart and EBay all offer some type of same-day delivery program in certain markets, and Amazon recently expanded its same-day deliveries from six-to-10 cities. However, this pilot is obviously designed as a way for both Barnes & Noble and Google to challenge Amazon’s dominance of the online book market. Barnes & Noble has seen stagnant in-store sales (excepting its college segment) and sales of its Nook e-reader, and is eyeing digital sales as a potential growth area.