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Mars Agency names new VP retail consultancy

BY Dan Berthiaume

Southfield, Mich. — Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo’s Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency’s clients’ key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

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TableSavvy launches iPhone dining app in Chicago

BY Dan Berthiaume

Chicago – TableSavvy, a real-time, last-minute dining reservation system, is launching its first-ever mobile app for iPhone users. Chicagoland restaurants can post last-minute available tables through TableSavvy’s online platform.

For a $5 service fee, spontaneous diners can reserve these last-minute tables and receive a 30% discount off their meal through booking reservations online or via the new app.

"Given the real-time, last minute nature of our dining service, it made perfect sense to extend to our users the possibility of booking 30% off reservations an time, anywhere," says Sean McClure, co-founder and VP of strategy at TableSavvy. "With the successful launch of TableSavvy for iOS, Android users can expect a mobile solution to be quickly on its way."

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Amazon takes comics business serious

BY CSA STAFF

The newest jewel in Amazon’s content crown is leading digital comics provider comiXology.

Amazon reached an agreement to acquire comiXology for an undisclosed sum. The company was founded in 2007 offers an extensive library of digital comic book content from more than 75 top publishers as well as top independent creators. According to Amazon, comiXology revolutionized the digital comics reading experience with its immersive Guided View technology.

“ComiXology’s mission is to spread the love of comics and graphic novels in all forms,” said David Steinberger, co-founder and CEO of comiXology. “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”

“Amazon and comiXology share a passion for reinventing reading in a digital world,” said David Naggar, Amazon’s vp of content acquisition and independent publishing. “We’ve long admired the passion comiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”

ComiXology was one of the top ten grossing iPad apps in 2011 and 2012 and the top grossing non-game iPad app in 2012 and 2013. ComiXology is based in New York City, with offices in Los Angeles and Paris.

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