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Mass customization comes to Nordstrom footwear

BY CSA STAFF

Shoes of Prey is partnering with Nordstrom to house their design-your-own-shoes studio concept in six major locations across the country. The first Shoes of Prey Design Studio at Nordstrom will open today in Bellevue, Wash. Other studios will open in 2015.

Shoes of Prey is a multichannel, multimillion dollar retail brand that enables shoppers to design their own shoes. The company has been successful at identifying the demands for customization and recognizing a movement of behavior from customers who are demanding more from their shopping experiences.

"We are fulfilling a current demand where customers are looking to participate in the design process to get exactly what they want,” Shoes of Prey CEO and Co-Founder Michael Fox said. “Together we see customization and manufacturing-on-demand as the future of retail."

In partnering with Nordstrom, Shoes of Prey has an opportunity to tap into the retailer's legendary customer service and expand on giving their customers exactly what they want, when they want it. For shoppers whose size isn't in stock or whose personal taste don’t match the styles of the season, the design-your-own-shoes concept solves this problem and encourages shoppers to curate a collection of shoes.

The design of the Shoes of Prey Design Studio aims to bring many of the fun and various components on shoesofprey.com into the actual hands of the customer, and to empower women to design their perfect shoe.

The design studio will be nestled against the back wall of the Nordstrom shoe floor. The space will be easily identified with a towering flower sculpture (constructed out of shoes) blooming from a large central round table, and a lavishly decorated shoe-wall exhibiting some of the diverse styles and options available to the customer (over 70 trillion combinations are possible).

The environment is designed to excite and inspire ladies on the hunt for their perfect shoe to start designing. Multiple iPads featuring the brand's 3-D designer will be available, as will boxes containing swatches of 170-plus materials for customers to play with and get a feel for how the different combinations and textures work together. Expert "shoe stylists" will be available to guide shoe-lovers through the process so that they can create the exact combination that reflects their personal style and fashion needs.

Once finalized and purchased, the designs are all hand-made and sent directly to the customer's home in less than four weeks.

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MARKETING/SOCIAL MEDIA

Dayton Mall to introduce Artec Group Shapify Booth

BY Dan Berthiaume

Dayton, Ohio— The Dayton Mall is launching the Shapify Booth, a 3D full body scanner from Artec Group, on Tuesday, Nov. 18 in the mall’s center court. The booth takes a full scan of a person in 12 seconds, which is then 3D printed to create a full-color figurine called a “Shapie.”

When a customer steps inside the booth, created in conjunction with Doppleganger Laboratories, four wide-view, high-resolution Artec scanners rotate around the person to scan from all angles. These high-powered precision scanners are able to capture details down to wrinkles on clothes. Artec’s software then automatically stitches together the hundreds of generated images to create a full body 3D image file ready for 3D printing. The printed 3D figurines will be ready to pick up the next time a customer comes to the Dayton Mall to shop.

“We’re very excited to announce our first U.S. partnership for the Shapify booth,” said Artyom Yukhin, president and CEO of Artec Group. “The booth’s installation at the Dayton Mall is a big step toward getting 3D technologies in the hands of the everyday consumer. Although 3D technology, specifically 3D printing, is seen in the news on a daily basis, it is not yet widely within reach of the average person. It’s our hope that the Shapify Booth can change this by becoming many people’s first interaction with 3D technologies.”

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Sears seeks fit with ‘Reserve It’ service

BY CSA STAFF

Just in time for the peak holiday shopping season, Sears is introducing "Reserve It" – a free service that lets Shop Your Way members pick out apparel and footwear in stock at their local Sears, put the items on hold, and then try them on once they arrive at the store.

“Instead of browsing through racks to find your size, color and style, you've already browsed with a few clicks online, and when you arrive at the store your selections are hand-picked, ready and waiting for you to try on,” said Leena Munjal, senior vice president, Sears Holdings. “Reserve It combines the digital world of ecommerce with in-store shopping … to streamline and personalize the experience for our members like never before."

The company describes Shop Your Way as a social shopping destination and rewards program that offers millions of products, personalized services and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases, according to Sears.

Sears said last week that Shop Your Way members can begin Black Friday a week early at Sears.com when exclusive pricing on key items becomes available at 6 p.m. on Nov. 20. Then on Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals continuing through 1 p.m. on Black Friday. The Reserve It launch comes as the National Retail Federation estimates that 56% of shoppers – an all-time high – will shop online this holiday season.

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