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MasterCard unveils omni-channel promotion with Justin Timberlake

BY Dan Berthiaume

Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.

The program will be supported by a fully integrated marketing communications platform that encompasses a wide-reaching media campaign across social, print, radio, television and digital platforms. It launched during the Jan. 26 telecast of the Grammy Awards with a new ad featuring Justin Timberlake giving an unsuspecting fan, Avena Savage, the “Priceless Surprise” of showing up at her doorstep for an unplanned jam session

“The success of Priceless is driven by the campaign’s ability to create emotion, influence behavior, unite people and touch upon consumer passions,” said Raja Rajamannar, chief marketing officer, MasterCard. “Priceless Surprises is an evolution from celebrating priceless moments and enabling priceless experiences to inspiring Priceless in new and unexpected ways.”

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Capillary Technologies, Amex enter marketing agreement

BY Dan Berthiaume

Mountain View, Calif. — Capillary Technologies has entered a joint marketing agreement with American Express in which American Express will introduce Capillary’s Intelligent Customer Engagement solutions to select medium-sized retailers in the U.S. Capillary’s solutions enable merchants to engage with their customers across in-store, social media, e-mail, local and mobile channels, with a view to increasing shopper loyalty and fueling online and physical store sales.

“Many retailers are looking for ways to help them strengthen engagement and loyalty with their customers,” said Luke Gebb, senior VP, merchant services, American Express. “We are pleased to add Capillary to the range of services we offer merchants to help grow their businesses and to help address this specific need.”

During the past year, American Express and Capillary conducted a pilot program in Singapore in which American Express introduced Capillary’s SaaS-based platform to select mid-sized retailers. The success of the pilot program led to the joint marketing arrangement in the U.S. where American Express will connect interested retailers with Capillary.

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Ross Stores promotes exec to CFO

BY Dan Berthiaume

Dublin, Calif. – Ross Stores, Inc. has promoted Michael Hartshorn, 46 is being promoted to CFO, retaining his senior VP title, effective Feb. 2, 2014. Hartshorn will be responsible for the accounting, treasury, financial planning, tax, risk management and investor relations functions.

As CFO, he will continue to report to John Call, group senior VP, finance and legal, and corporate secretary. Hartshorn has been senior VP and deputy CFO of Ross Stores since January 2012. Prior to this, he was group VP, finance and treasurer from March 2011 to January 2012 and VP, finance and treasurer from April 2006 to March 2011.

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