Maxine Clark, CEO of Build-A-Bear Workshop, to retire
St. Louis — Retail veteran Maxine Clark announced she is stepping down as CEO of Build-A-Bear Workshop, the chain she founded in 1997. Clark, 63, said she will remain as CEO until a successor is found. She will also remain on the company’s board of directors.
“Creating Build-A-Bear Workshop and nurturing the company from a fledgling start-up to a global retail brand has been one of the greatest experiences of my professional life,” Clark said in a statement. “Although our business has experienced challenges over the past few years as consumers have reduced discretionary purchases, our strategic plan and key initiatives are beginning to work.”
As for her future plans, Clark said she planned to combine her entrepreneurial spirit and combine it with her passion to improve public education in the region.
“We have made great progress in education reform in the St. Louis area, but more is needed so that all children have the chance to achieve their dreams just as I have,” Clark said.
In a report in the St. Louis Post-Dispatch, she discussed her intent to remain on the board after she retires.
“I love Build-A-Bear,” she said. “There’s no way I’m not going to be connected to Build-A-Bear.”
Prior to starting Build-A-Bear Workshop, Clark served as president of Topeka-based Payless ShoeSource. She was also a former executive of Venture Stores and the May Co.’s Famous-Barr stores.
Amazon.com goes dark for an hour
On Thursday the unthinkable happened, customers who wanted to do a bit of shopping on Amazon.com were met with an error message as the e-commerce site was down for nearly an hour.
Though an hour may not be that long, it is still enough time to turn people off from coming back to a website which prides itself on strong customer service.
According to reports, the gateway page of Amazon.com was down for about 49 minutes. Other pages of the site remained unaffected during this time. Though the cause is not known, reports indicate that it was not a maintenance issue.
Shopper research journal gain academic insight
The Journal of Shopper Research named University of Indiana business professor Raymond Burke as editor.
Burke is the E.W. Kelley professor of business administration at Indiana University’s Kelley School of Business and founding director of the school’s Customer Interface Laboratory. In his role as editor of the Journal of Shopper Research, previously known as the Journal of Marketing At Retail, Burke will lead the peer-reviewed, academic research journal in the areas of shopper behavior, shopper insights, in-store and shopper marketing. As editor, Burke will steer and define the editorial voice and direction of the journal.
He was selected for the role following a search that was conducted by Point of Purchase Advertising International (POPAI) President Richard Winter with approval coming from the Journal of Shopper Research editorial review board.
"The Journal of Shopper Research is of the utmost importance to POPAI and the shopper marketing industry," Winter said. "Identifying the perfect person to drive the journal forward and cultivate an environment of shared knowledge and deeper insights into today’s shopper for both academics and practitioners was critical for us, so it is with great excitement and anticipation that we introduce Raymond Burke as our incoming editor-in-chief."
According to Burke, as the discipline of shopper marketing continues to grow and the proliferation of shopper behavioral data and insights expands, it is vital that there is an effective communication vehicle to house and disseminate knowledge. Burke’s research has focused on understanding the influence of point-of-purchase factors, including new products, product packaging, pricing, promotions, assortments and displays on consumer shopping behavior.
Prior to coming to Indiana’s Kelley school, he served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School.