McAlister’s Deli partners with Buxton for growth, location optimization
Fort Worth, Texas — McAlister’s Deli has partnered with Buxton to identify the best market opportunities for continued growth. Buxton’s restaurant expertise and Scout platform will allow McAlister’s to quantify growth potential and optimize locations of new and existing restaurants.
"As we continue to grow our network of restaurants, it’s critical that we do so strategically," said Jeff Sturgin, chief development officer, McAlister’s Deli, which has more than 320 restaurants in 24 states. "McAlister’s is a strong concept poised for tremendous growth. We look forward to working with Buxton to assist our growth as we expand the McAlister’s brand to more markets across the U.S."
As a Buxton client, McAlister’s will receive a customized predictive model delivered through Buxton’s web-based Scout platform. Utilizing Scout, McAlister’s will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios.
Miller Zell expands design team
Atlanta — Atlanta based retail design agency, Miller Zell, has expanded its design team and appointed Tom Ertler as as senior VP/design director leading environmental design initiatives. He joins the company from his most recent role as a founding partner with Authentic Retail Group, Pasadena, Calif., an integrated brand development firm. Prior to that, he was creative director at Envision, the full-service environmental design studio of Palladeo.
In addition, Cecilia Sortino has joined the firm as a graphic design director and Rajiv Patel has been hired as an environmental designer. Florin Pienariu and Alex Wiedenmann have joined the firm as industrial design engineers.
“We’re excited about aligning the right talent with our creative culture,” said Horace Hume, senior VP/design director and manager of Miller Zell’s Design Group. The new hires join Miller Zell to support continued growth in the financial services market as well as significant new business in other retail sectors.”
Dotcom Distribution launches e-commerce photo service
Edison, N.J. — Dotcom Distribution, a provider of fulfillment and logistics solutions, is adding a photography and creative services branch, Dotcom Photo Studio. The studio produces e-commerce imagery for retail brands, including lingerie retailer Adore Me.
Dotcom Photo Studio’s professional services and features include 5,000 square feet of studio space, two full fashion model sets and four diverse tabletop sets, two automated 360Plus-degree photography turntable machines that capture multiple shots, eight computer workstations for shooting, video production and interactive photography capabilities, a complete retouching room with four stations and state-of-the-art editing technology, and a full-time staff of professional photographers, stylists and retouchers led by a photo studio manager
Images or videos shot in the studio can be used for website product portfolios, editorial, marketing or advertising campaigns.
"E-commerce imagery is the first step in engaging with consumers, and it has the ability to come full circle to drive conversions," said Matt Potenski, photo studio manager at Dotcom Distribution. "The Dotcom Photo Studio provides retailers with the premium imagery they need to not only showcase their products, but also eventually turn browsing consumers into purchasers."