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McDonald’s franchise group launches social Olympics campaign

BY Dan Berthiaume

Iselin, N.J. — McDonald’s New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

The cheers will be shared via a special display in the Athlete’s Village in Sochi, where athletes can view and print their favorite messages onto ribbons to wear around their wrists. Athletes may even tweet their appreciation back.

"This year, we wanted to be able to give fans a chance to feel more connected to the 2014 Olympics and athletes" said Tony Scari, president of the New York Metro McDonald’s Owner Operators Association. "We encourage New Yorkers to celebrate Team USA and its athletes by sending their own unique #CheersToSochi message."

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Whole Foods, Pivot launch promotional TV show

BY Dan Berthiaume

Austin, Texas – Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.” The first episode, hosted by Kirk Lombard, a Bay Area fisherman and forager, airs Jan. 22.

Dark Rye was created as an online magazine by Whole Foods Market in 2012 and explores the realms of food, health, sustainability, design, technology and social enterprise.

“We are really excited to bring the stories of Dark Rye to television, and Pivot is a great partner for this,” said Jacob Ellenberg, “Dark Rye” executive producer. “Participant Media and Pivot’s ethos is similar to that of Whole Foods Market, and we are honored to be working with a company that has already made such a mark on the film community.”

The first season of “Dark Rye” will highlight topics ranging from artists seeking social justice to entrepreneurs rebuilding Detroit to culinary masters maintaining sustainable food traditions.

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Sleep Train rolls out Manthan analytics

BY Dan Berthiaume

Rocklin, Calif. – Sleep Train, Inc. has gone live with ARC Merchandise Analytics, a cloud-based advanced analytics solution from Manthan Systems, including support for merchandising, marketing, stores and the executive team.

Sleep Train has implemented Manthan’s ARC Merchandise Analytics application to deliver real-time dashboards and analytical views to its employee base from the corporate office to store associates. The solution comes with hundreds of pre-built, retail-specific KPIs, dashboards, reports and alerts; and thousands of retail best practices metrics, measures and dimensions out-of-the-box.

“We set out to select a flexible and scalable BI platform to meet our long-term growth objectives that could be deployed quickly, meeting our immediate analytics and reporting requirements,” said Marc Tseu, VP of IT at Sleep Train. “Manthan delivered on this with their proven implementation methodology for a truly retail-specific advanced analytics solution that will help Sleep Train transform its information into intelligent and actionable data.”

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