McDonald’s launches omni-channel coffee promotion
Oak Brook, Ill. – McDonald’s is offering free McCafe coffee is available during breakfast hours starting March 31 through April 13 in participating restaurants. To kick off the two-week campaign, McDonald’s will host "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country.
Starting in mid-April, McCafe will also surprise a Twitter follower every day of 2014 with McCafe coffee and prizes. Fans can also keep up with the conversations using the hash tag #McCafe or by following @McCafe.
"We take a lot of pride in our breakfast offerings and our McCafe coffee is a great complement to our breakfast lineup,” said Greg Watson, senior VP, McDonald’s U.S. menu innovation. “That’s why we’re excited to share it with our guests, on us. This event is McDonald’s way of encouraging new guests to try McCafe Coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend.”
H&M opens first store in Hawaii
New York — H & M, Hennes & Mauritz AB opens its first Hawaii store in Waikiki on March 28. The store features a one-of-a-kind installation featuring artwork of local surf photographers Mike Coots, Sarah Lee and Zak Noyle.
The Waikiki store has hired 160 local employees.
“We want to thank the people of Hawaii for a successful kick off of H&M’s first store in the Islands,” said Daniel Kulle, president of H&M North America. “Hawaii’s warm reception and pure aloha played a key role in making this grand opening special. We look forward to strengthening our community partnerships, building new relationships and celebrating our continued growth and expansion of H&M in Hawaii.”
EBay, Wal-Mart, Google endorse GS1 online commerce guide
Lawrenceville, N.J. — EBay, Google and Walmart have endorsed a new GS1 U.S. guide that resolves incorrect and duplicate product information online. Developed for e-tailers, retailers, e-commerce platform providers, content aggregators and content distributors, the GTIN Validation Guide offers best practices for leveraging GS1 standards to enhance the consumer shopping experience while boosting e-tailer efficiency, revenue and loyalty.
It also offers improvements for better data management and product analytics. Global Trade Item Numbers (GTIN), the numbering sequence within bar codes and commonly called Universal Product Codes (U.P.C.), are the foundation of the GS1 System of Standards and have identified products at point-of-sale for 40 years. The GTIN Validation Guide supports extending GTINs online to help ensure more accurate and consistent product descriptions that link to images and promotions, including coupons. Large online marketplaces and search engines already require GTINs to better help customers find, evaluate and purchase products online.
“As we continue to create a seamless shopping experience across online, mobile and stores, we rely on accurate and consistent product information,” said Jeremy King, CTO at Wal-Mart Global E-Commerce. “The GS1 US GTIN Validation Guide is an important tool for improving the quality of product data and the relevance of online and mobile search results.”