MARKETING/SOCIAL MEDIA

McDonald’s launches omnichannel NFL promotion

BY Dan Berthiaume

Oak Brook, Ill. – As official NFL restaurant sponsor, McDonald’s is launching the national McDonald’s Tailgate Photo Sweepstakes. McDonald’s customers can use QR codes on McDonald’s medium beverages with NFL-themed packaging to access exclusive online NFL Now video content.

Customers can also use QR codes on McDonald’s medium fries to access the McDonald’s Pick The Play Sweepstakes and enter for the chance to win NFL-related prizes – including a trip for two to Super Bowl XLIX in Arizona.

McDonald’s is also launching the McDonald’s Tailgate Photo Sweepstakes from Sept. 2 through Oct. 6. Participants can tweet, share or post a football-related photo on Twitter, Instagram or Vine. The winner receives a McDonald’s mobile tailgate experience brought to their hometown.

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MARKETING/SOCIAL MEDIA

Nook Media to preview new ‘Angry Birds’ game at Barnes & Noble stores

BY Dan Berthiaume

New York – Nook Media, a subsidiary of Barnes & Noble Inc., together with video game manufacturer Rovio, will make the upcoming “Angry Birds Stella” game available for preview exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3. During that time, customers can come to any Barnes & Noble store nationwide and visit the Nook Counter to play the game, before anyone else, on the Samsung Galaxy Tab 4 Nook in-store demo devices.

“With the recent launch of the Samsung Galaxy Tab 4 Nook, we highlighted our commitment to bringing the very best content and experiences to our customers,” said Jonathan Shar, VP and general manager of emerging digital content at Nook Media LLC. “One way we are delivering on this is by inviting Angry Birds fans to Barnes & Noble stores to exclusively experience the upcoming Angry Birds Stella game on the fantastic new Nook. Rovio has always been a strong partner with Barnes & Noble/Nook and we are thrilled that we could work together to bring this exciting new game to our stores for fans to experience on our best-in-class new Samsung Nook.”

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News

Chalkfly leverages SLI search on responsive site

BY Dan Berthiaume

Detroit – Office and school supply e-commerce retailer Chalkfly has launched a redesigned, fully responsive website that leverages SLI Systems search technology. Chalkfly’s use of SLI’s intuitive site search functionality enables customers to quickly and easily find and purchase items amid more than 60,000 products in office and school supply categories.

In preparation for the revamped site, and to address the unique back-to-school product needs for parents and students, Chalkfly used historical data and worked with local PTOs to learn which supplies are key for each grade. With this information, the “searchandising” team curated categories and Back to School kits organized by grade, providing refined options for shoppers. The kits make shopping easier and increase purchases by marketing additional in-demand Back-to-School products to users.

“Given our broad selection of products and the looming presence of some pretty hefty competitors, we knew search would provide us with a critical edge, and SLI has a great solution,” said Lissa Cupp, CMO Chalkfly. “Since implementing SLI, our conversion rates, for customers who performed a search have increased 30% and the average order values overall have increased by 33%. On top of upping the search ante with SLI, we’ve gained some tips on simplifying the search process for customers, especially during back-to-school season.”

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