OPERATIONS

McDonald’s names its first VP of digital in the United States

BY Marianne Wilson

New York — McDonald’s named Julia Vander Ploeg as its first VP of digital in the U.S., as part of its ongoing efforts to strengthen its digital presence, Ad Age reported.

Vander Ploeg will report to company’s chief digital officer, Atif Rafiq, who joined McDonald’s in October.

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MARKETING/SOCIAL MEDIA

Overstock.com to allow foreign customers to pay in Bitcoin

BY Marianne Wilson

New York — Overstock.com will allow international customers to pay in Bitcoin, beginning on Sept. 1. The move makes the online retailer, which started accepting Bitcoin for domestic orders in January, the largest American retailer to extend the payment option to foreign customers.

Overstock plans to introduce a new payments system on its international website, O.co, that will allow customers to make purchases using the virtual currency, the New York Times reported.

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FINANCE

L Brands Q2 profit up 5%; lifts outlook

BY Marianne Wilson

Columbus, Ohio — L-Brands on Wednesday reported that its second-quarter profit rose to $188.4 million, from $178.9 million last year. The retailer also lifted its fiscal full-year earnings outlook.

Revenue for the three months ended Aug. 2 rose to $2.68 billion, from $2.52 billion.

Same-store sales increased 3%.

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