News

McDonald’s net income, revenue rise in Q4

BY Dan Berthiaume

Oak Brook, Ill. – McDonald’s Corporation reported small increases in consolidated net income and revenues for both the fourth quarter and full fiscal year 2013, compared to the same periods a year earlier. During the fourth quarter, McDonald’s net income rose fractionally to $1.397 billion from $1.396 billion and revenues grew 2% to $7.09 billion from $6.95 billion.

During the full fiscal year, consolidated net income rose 2% to $5.58 billion from $5.46 billion and revenues also increased 2% to $28.1 billion from $27.6 billion. Global same-store sales decreased 0.1% in the fourth quarter, reflecting higher average check and negative same-guest counts, but rose 0.2% for the full year, reflecting higher average check and negative comparable guest counts.

In the U.S., same-store sales fell 1.4% in the fourth quarter. Looking ahead, the segment is intent on optimizing current initiatives by strengthening its focus on menu choice, customer engagement and operations excellence to drive sales and profitability

"While 2013 was a challenging year, we begin 2014 with a renewed focus on the global growth priorities that are most impactful to our customers,” said McDonald’s president and CEO Don Thompson. “At McDonald’s, delivering a consistent customer-focused restaurant experience continues to be our top priority."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Lease the Oscar Mayer Wienermobile via Twitter

BY CSA STAFF

Remember the Oscar Mayer Wienermobile? Well, the brand is offering a chance for people to “lease” the hot dog on wheels for eight hours via Twitter.

Participants must use hashtag #Tweet2Lease, and one winner will be chosen to get chauffeured around town for eight hours on the Wienermobile by the vehicle’s drivers, known as Hotdoggers.

"Being the first car available for lease exclusively on Twitter was far too big a distinction to go to any old sedan or sport-utility vehicle," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "Only a 27-foot-long hot dog on wheels, the Wienermobile, would do."

The promotion will be a supported by a Wienermobile "car commercial" that will be posted to the Oscar Mayer YouTube channel and promoted through paid advertising placements, social-media seeding and public-relations efforts.

The Tweet2Lease sweepstakes will run through Feb. 7. In addition to the Wienermobile lease, the Tweet2Lease winner will also receive a $500 cash prize.

Click here for official rules, and check out the video.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Study: More than one-third of retailers considering cross-channel platform

BY Dan Berthiaume

Washington, D.C. – Integrating store and online operations is a key focus for retailers as e-commerce capable solutions increasingly supplant traditional POS and mobile technologies. According to a new study conducted by the NRF, Demandware and the University of Arizona that polled more than 200 U.S. and European retail business technology executives, more than one-third (35.8%) of retailers surveyed are considering a single platform to manage interactions and transactions across all channels.

During the next three years, eight-in-10 (80%) retailers surveyed expect to maintain or increase store technology investments, and seven- in-10 (70%) say their organization is currently deploying or planning to refresh its existing software.

In addition, while traditional point-of-sale software has been a mainstay for physical stores for decades, many retailers recognize e-commerce software as an emerging and logical approach to evolve and establish the sought-after single platform. According to the survey, nearly four in 10 (38%) surveyed plan to leverage an e-commerce software platform for their next generation store software — that is two times the number that plan to use traditional point-of-sale software.

“The future of retail will envelope business platforms that enhance the endless opportunities that new technologies offer, such as systems that allow retailers to provide seamless, relevant and personalized interactions for all of their customers,” said NRF VP of retail technologies Tom Litchford. “In this consumer-led industry, retailers are working overtime to keep up with the expectations and demands of their savvy customers, and are intent on integrating the digital shopping experience like never before.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...