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McDonald’s reports small Q2 gains

BY Dan Berthiaume

Oak Brook, Ill. — McDonald’s Corporation reported modest global gains in net income, revenues and same-store sales during the second quarter of fiscal 2013. Both its profit and revenue trailed analysts’ estimates.

The fast-food giant earned a consolidated net income of almost $1.4 billion during the quarter, a 5% increase from about $1.35 billion in the same quarter a year earlier. Those earnings came from consolidated revenues of $7.08 billion, which were up 2% from about $6.91 billion a year earlier. Consolidated same-store sales rose 2%.

In the U.S., same-store sales rose 1%, with new product introductions across the four key growth categories of chicken, beef, breakfast and beverages, ongoing support for the Dollar Menu and greater accessibility to McDonald’s classic core favorites supporting the segment’s sales performance, partially offset by comparison to promotional activity in the previous year.

In Europe, same-store sales were down 0.1% as negative results in Germany and France were nearly offset by solid performance in the U.K. and Russia. In Asia/Pacific, Middle East and Africa (APMEA), second quarter comparable sales declined 0.3% primarily due to negative results in China, Australia and Japan nearly offset by positive performance in many other markets.

"McDonald’s results for the quarter reflect our efforts to strengthen our business momentum for the long-term," said McDonald’s president and CEO Don Thompson. "We remain strategically focused on the global growth priorities that help us better serve our customers. While the informal eating out market remains challenging and economic uncertainty is pressuring consumer spending, we’re continuing to differentiate the McDonald’s experience by uniting consumer insights, innovation and execution."

However, Thompson cautioned that global same-store sales for this month are expected to be relatively flat and may be challenged for the rest of the year, although he is confident long-term profitability is not threatened.

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Johnny Rockets names Campanaro CFO

BY Dan Berthiaume

Aliso Viejo, Calif. – Johnny Rockets has named Gary Campanaro as CFO. Campanaro previously served as CFO for the El Pollo Loco and Claim Jumper restaurant chains and has also held executive roles at Keith Companies, CB Richard Ellis and CKE Restaurants.

"I am really pleased that Gary has joined our company as we prepare for a time of unprecedented growth,” said John Fuller, president and CEO of Johnny Rockets. “His experience working in the restaurant sector and with multiple private equity groups will be very valuable to our owners, our franchisees and our entire corporation."

Johnny Rockets currently has about 300 restaurants in 20 countries

“This is a great opportunity to join a company on the tipping point,” said Campanaro. “I’ve no doubt that Johnny Rockets is primed to increase their expansion, both domestically and overseas, especially with the enthusiasm and resources this new ownership group provides.”

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Former Mattel exec to elevate Ergobaby marketing

BY CSA STAFF

LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets.

"I had the pleasure of working with Cynthia at Munchkin, Inc., and I am excited to have her join Ergobaby at this critical time as we expand our new product development," said Margaret Hardin, CEO of Ergobaby. "Her significant success in utilizing digital marketing to connect to moms on a more meaningful and personal level will be a valuable skill that will help us further connect with our community as we continue to introduce new and exciting products."

"Ergobaby is a fast-growing company with unique and innovative products, and I’m excited to help grow their brands and customer base," said Neiman. "With a talented staff, well-established partners, and a loyal fan base, we are in a great position to expand our reach and engage new customers through compelling and integrated marketing campaigns."

As VP of digital at Mattel, Neiman and her team launched many of the company’s brands into social media and won the 2009 Online Media & Marketing Award for the digital campaign supporting Barbie’s 50th anniversary. Prior to her role at Mattel, Neiman was a senior executive at Munchkin, Inc., and earlier in her career, she led Ikea’s marketing efforts in California, winning an American Marketing Association Award in recognition of Ikea’s launch on the West Coast.

Neiman has a bachelor’s degree in economics from the University of California, Los Angeles, and an MBA in marketing from the Owen Graduate School of Management at Vanderbilt University.

First created in 2003, the Ergobaby carrier was born out of the desire for mobility and comfort for both parent and baby. The brand now offers a broad range of baby carriers, strollers, car seats and related products. In 2011, Ergobaby acquired Orbit Baby Inc., makers of premium infant–to-toddler strollers and car seat systems, and continues to design and market these products under the Orbit Baby name. Ergobaby is headquartered in Los Angeles and is sold in more than 700 retailers and web shops in the United States and in more than 40 countries.

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