MARKETING/SOCIAL MEDIA

McDonald’s rolls out ‘green’ logo in Europe

BY CSA STAFF

Oak Brook, Ill. McDonald’s Corp. said Monday it is swapping its traditional red backdrop for a deep hunter green to promote a more eco-friendly image in Europe.

According to the quick-serve chain, about 100 German McDonald’s restaurants will make the change by the end of 2009. Some franchises in Great Britain and France have already started using the new color scheme.

“This is not only a German initiative but a Europe-wide initiative,” Martin Nowicki, McDonald’s Germany spokesman, told The Associated Press.

McDonald’s has more than 32,000 restaurants in 118 countries and has long been targeted by activists as being environmentally unfriendly.

Still, in recent years the company has warmed to “greener” practices, including environmentally friendly refrigeration and converting used oil into biodiesel fuel.

“With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that,” Hoger Beek, vice chairman of McDonald’s Germany, said in the statement.

In Germany, McDonald’s has seen significant growth despite the global economic crisis, opening 42 new restaurants this year for a total of 1,350.

The chain plans to open another 40 new restaurants across Germany in 2010, encouraged by a worldwide revenue of $23.5 billion.

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Borders names new SVP marketing

BY CSA STAFF

ANN ARBOR, Mich. Borders Group has appointed Bill Dandy SVP marketing.

According to the company, Dandy has more than 20 years of retail experience, serving in marketing and operations leadership roles for several multi-billion-dollar retail organizations. Most recently, he served for three years as EVP, marketing, for Mattress Firm. Prior to that, Dandy served as chief marketing officer for $2.3 billion retailer Dick’s Sporting Goods.

As Dandy assumes the SVP marketing role, Art Keeney–who has served in that post at Borders since June–will transition to the position of SVP store operations, where he will lead the national store operations team with a focus on customer service. Keeney is a 30-year retail veteran who has led operations as well as marketing for national retailers throughout his career.

 

To provide high-level strategic leadership within Borders’ core book category, the company also announced today that Larry Norton will move from his current role as SVP, merchandising and distribution, to the position of SVP, merchandising for adult trade and children’s books. Norton, who joined the company in August, is a 27-year publishing industry veteran who will now lead the book buying teams at Borders.

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Best Buy, B&N get in on new e-reader launch

BY CSA STAFF

Best Buy will sell a new e-reader that links to the Barnes & Noble e-bookstore, beginning this October.

The DR800SG e-reader, manufactured by Irex Technologies, measure 8.1 inches, has a touch screen and offers multi-mode 3G wireless capabilities.

 

Through a partnership with Barnes & Noble, Irex can offer users of the e-reader access to more than 750,000 titles, including new releases and bestsellers at $9.99. In addition, Irex has partnered with Verizon Wireless to provide DR800SG users with wireless connectivity and fast downloads.

The e-reader, which will be available at select Best Buy stores, has an MSRP of $399.99. Wireless access to download content is included in the cost of the DR800SG and no contract is required.

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