FINANCE

McDonald’s same-store sales mostly show improvement

BY Dan Berthiaume

Oak Brook, Ill. – McDonald’s Corporation reported increased same-store sales in all but one segment during August 2013. Same-store sales increased 0.2% in the U.S. compared to the same month in the previous year, and also grew 3.3% in Europe and 1.9% globally.

However, same-store sales in Asia-Pacific, Middle East and Africa (AMPEA) declined 0.5%. McDonald’s cited negative sales results in Japan and China, partially offset by positive results in many other markets and the shift in timing of Ramadan. Systemwide sales improved 2.8%.

"Ensuring that each of our strategies resonates with our customers is the key to our performance, today and for the long-term," said McDonald’s president and CEO Don Thompson. "We remain confident in the fundamental strength of the McDonald’s System and our ability to connect with customers and deliver the menu choices, value and convenience they expect from McDonald’s."

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OPERATIONS

Brands become fashionable with consumers

BY Dan Berthiaume

New York – The importance of brand has increased tenfold for consumers in the past 17 years, currently standing at 30%. When the first wave of the Brand Keys Fashion Index was conducted in 1996, only 3% of U.S. apparel buyers felt fashion brands and their associated logos were of increasing importance to consumers.

Taking the top spots this year’s Brand Keys Fashion Index is one’s Favorite Sports Team, Armani, Nike, Ralph Lauren/Polo, and Burberry. Ralph Lauren/Polo moved from last year’s number one spot among women fashion buyers to number six this year, but only one spot down on the men’s list to number four.

“Brand Keys 2013 Fashion Brand Index findings demonstrate the continuing shared space between luxury and more casual, leisure apparel brands,” said Robert Passikoff, president of Brand Keys, Inc. “Fashion brands like Armani, Burberry, and YSL all moved up from an already respectable showing in the top 15, along with leisure brands like Nike (No. 3), J. Crew (No. 6) and Levis (No. 10). Uniqlo, which made the list for the first time in 2012, is in fourteenth place among male fashion buyers this year.

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REAL ESTATE

Krispy Kreme readies first Moscow store

BY Dan Berthiaume

Winston-Salem, N.C. – In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow is scheduled to open on Sept. 12.

With the opening of the new Moscow location, Krispy Kreme will have a presence in 22 countries around the world. The approximately 3,229-sq.-ft. store is located on Nikolskaya Street, just behind Moscow’s Gum Shopping Arcade and Red Square.

"We look forward to working with Mr. Novikov and the LLC Doughnuts Cafe team as they continue to expand in Moscow," said Jeff Welch, Krispy Kreme president-international. "With their vast knowledge of the appetites and attitudes of Muscovites, and proven track record of success, it is our hope that our beloved brand will become an integral part of Moscow’s culture for many years to come."

Krispy Kreme entered a development agreement for Moscow with LLC Doughnuts Café in April 2012. Under the agreement, LLC Doughnuts Cafe has agreed to build 40 Krispy Kreme shops in the city of Moscow.

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