STORE SPACES

Me-Ality fitting rooms to launch at select CBL malls

BY Katherine Boccaccio

Chattanooga, Tenn. — Mall owner CBL & Associates Properties announced Wednesday the launch of Me-Ality — a size-matching station for mall shoppers — at nine CBL malls across the United States.

Me-Ality — Measured Reality — size-matching stations offer a revolutionary new technology that enables shoppers to find their best fit, with its free, fully-clothed, 10-second body scan. The free Me-Ality scan identifies the fit, style, design and cut that best match an individual’s measurements. The process recommends the best sizes to buy and where to purchase the items at the mall.

“We think our shoppers will enjoy the service and find it a very useful tool to shop for clothes with ease,” said Jim Ward, senior director of brand development for CBL.

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OPERATIONS

CVS takes personalization to next level with new CVS.com site

BY Antoinette Alexander

Woonsocket, R.I. — CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.

“It is one step of many that is focused on creating the most personalized and accessible shopping experience. … After 14 years of ExtraCare’s track record, we are uniquely positioned to make sure that the logic and the thinking and the insights that we have really pay off for the customer, both in terms of their health objectives and their savings objectives,” Rob Price, senior VP and CMO for CVS/pharmacy, said.

One of the key highlights of the revamped site is the pharmacy page, which is designed for easy management of health information so shoppers can not only remember to refill and pick up prescriptions but also gather the information they need about what’s in their medicine cabinet. Visitors also have access to a Drug Information Center to check for drug interactions and identify pills by shape, color and imprint.

The new site also features a hub for ExtraCare members to help them manage their savings and deals. ExtraCare members can view their ExtraSavings and ExtraBucks Rewards and send ExtraBucks Rewards and select coupons directly to their card via the "Send to Card" digital savings option. In addition, shoppers can turn toward the new deals hub for even more exclusive offers including "Deal of the Day" flash sales.

As part of its digital commerce initiative, CVS has also developed the Endless Aisle, which features those items available only online or offers a deeper product assortment than what might be available in the store.

“We are going to be looking at a number of categories where we have the credibility and the trust from our customers to add to our assortment online, and there will be more to come on that in the coming months,” Price said.

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Ashish says:
Mar-02-2013 10:32 am

I like the efforts you have
I like the efforts you have put in this,regards for all the great blog posts.Thank you,bless you for the article,I might come back later to view out your other posts.

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OPERATIONS

Gymboree engages LogicSource for print and retail procurement

BY Staff Writer

San Francisco — The Gymboree Corp. and procurement management firm LogicSource announced Thursday an agreement under which LogicSource will provide procurement and management expertise to deliver cost savings to Gymboree.

Terms of the agreement were not disclosed.

LogicSource conducted a detailed analysis of Gymboree’s procurement spend and identified significant savings opportunities. LogicSource will give Gymboree access to its broad-reaching procurement industry expertise, provide a comprehensive vendor network, and drive efficiencies through smart centralization.

“We look forward to the opportunity to drive savings through LogicSource’s industry expertise and gain efficiencies through centralization. The LogicSource partnership will give us access to a broader supply chain resulting in savings through their unique gain share model,” said Gymboree CEO Matthew McCauley.

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