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Meals for Minds

BY CSA STAFF

A $3.5 million donation from Target will help feed hungry kids so they can learn better. The money, $2.3 million of it, will be used to fund a pilot program operated by Feeding America called, “Meals for Minds.” Feeding America works with local food banks to bring food to schools to feed students and families most in need. Target also committed an additional $1.2 million to local food banks across the country to support other school-based food programs.

Target began piloting the Meals for Minds school pantry program this spring in Minneapolis/St. Paul, Miami, Baltimore, Los Angeles and Chicago. The pilot schools were selected by participating food banks, in cooperation with local schools. At each school, 65% to 90% of students qualify for participation in the free and reduced lunch program.

“Early results of the pilot are encouraging and we’re excited to expand the program to even more schools,” said Laysha Ward, Target’s president of community relations.

Various school pantry models are being tested, including in-school and mobile versions. Target also is developing best practices to incorporate nutrition education into the Meals for Minds program and to drive parental engagement in schools.

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Kohl’s announces advertising deal with Oprah Winfrey Network

BY CSA STAFF

LOS ANGELES Kohl’s Department Stores announced that it has struck an advertising partnership with OWN: The Oprah Winfrey Network for the original series “Your OWN Show: Oprah’s Search For The Next TV Star.” Kohl’s will sponsor the series, which is executive produced by Mark Burnett.

The partnership with Kohl’s will include a “presenting sponsorship” position for Kohl’s for “Your OWN Show: Oprah’s Search For The Next TV Star,” paid media, integrations, online and on-air exposure, tagged tune-ins and publicity.  Unique to the partnership, a series of short, co-branded vignettes, specially created for the series, will air both within and outside of  “Your OWN Show: Oprah’s Search For The Next TV Star.”

 

“We are incredibly excited to partner with OWN for this debut television series, ‘Your OWN Show:  Oprah’s Search For The Next TV Star,'” said Julie Gardner, EVP and chief marketing officer for Kohl’s Department Stores.  “This multi-faceted integration will span across several mediums and is designed to reach our shared consumer in a way that is fresh, fun and relevant.”

The winner of the competition will be awarded his or her own studio talk show for the OWN network.  Online auditions to participate in the series begin May 14 at Oprah.com, as announced today on “The Oprah Winfrey Show.”

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Kohl’s donates $25K for tornado relief

BY CSA STAFF

MENOMONEE FALLS, Wis. Kohl’s Department Stores has announced a $25,000 cash donation to the American Red Cross in response to the recent tornadoes and severe weather that caused widespread damage throughout Oklahoma and Kansas.

In addition to a financial contribution, Kohl’s said it is encouraging its associates to volunteer in support of cleanup efforts through its A-Team associate volunteer program. In recognition of volunteer hours, Kohl’s will donate corporate grants to the nonprofit organizations being supported by Kohl’s associates.

“Thousands of families in the Oklahoma and Kansas communities we serve were impacted by destructive tornadoes and severe weather,” said Julie Gardner, Kohl’s EVPand chief marketing officer. “During this difficult time, we hope our financial assistance and volunteer service brings some relief to those affected throughout the area.”

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