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Meijer employs EPA 2010 trucks

BY CSA STAFF

Grand Rapids, Mich. Meijer announced that it began taking delivery of the nation’s first fleet of U.S. EPA 2010 trucks from Daimler Trucks North America (DTNA) that feature near-zero emissions technology.

In total, Meijer has purchased 75 Freightliner Cascadia trucks equipped with DD13 engines that represent a family of new fuel-efficient, reduced-emission engines developed by Detroit Diesel in collaboration with the Department of Energy 21st Century Truck Partnership Program. 

“We’re extremely proud to be the first company in the nation to place an order and take delivery for these 21st century trucks equipped with the BlueTec emissions technology,” said Dave Hoover, director of logistics at Meijer. “These trucks speak to our commitment to reducing our carbon footprint in so many different areas of our business. It’s also exciting to be partnering with a neighboring Michigan-based company to help stimulate the economy and provide jobs right in our own backyard.”

With the introduction of these trucks, Meijer said it expects to see a 47% reduction in particulate matter, a 55% reduction in nitrous oxide and a 3% reduction in carbon-dioxide emissions. The Cascadia fleet will reduce CO2 emissions by 9,300 U.S. tons, while virtually eliminating 525 U.S. tons of smog-creating NOx from the air.

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A Suave move

BY CSA STAFF

Target announced that Suave, a sponsor partner of its Chip Ganassi racing program, has increased its role in 2010, with the Suave brand being featured in the IZOD IndyCar Series.

Suave served as the primary sponsor of the Target Chip Ganassi Racing No.10 Honda Dallara for reigning IZOD IndyCar Series Champion Dario Franchitti in Round 3 of the series at the Indy Grand Prix of Alabama presented by Legacy Credit Union at Barber Motorsports Park on April 11.

The partnership with the team is a follow-up from last year’s program where Unilever brand Vaseline MEN was the primary paint scheme for one race with Dario Franchitti.

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Michaels to host Mother’s Day project workshops

BY CSA STAFF

IRVING, Texas Michaels announced that it will host a series of Mother’s Day gift-making events throughout the first week of May.

Classes will be held in all Michaels stores and will feature a free or low-cost project including glass bead jewelery making, mug decoration and t-shirt design.

 

“Our workshops are a convenient and inexpensive way for the entire family to make Mother’s Day special,” said Michaels’ SVP and chief marketing officer Paula Puleo. “Moms especially love to receive thoughtful, handmade gifts from their children.”

Michaels announced also the launch of its new Facebook fan page with “The Search For America’s Most Creative Mom” contest starting April 27th through May 11th. Fans can nominate the special moms in their lives and share stories and photos of her creations for a chance to win a $1,000 Michaels gift card.

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