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Meijer runs omnichannel back-to-school promo

BY Dan Berthiaume

Grand Rapids, Mich. – Meijer is running an omnichannel back-to-school promotion offering Back-to-School Bucks, which are available through print and the Meijer digital coupon program, mPerks. Furthermore, customers can customize their own sale and save more than $35 on general merchandise and health and beauty care products the weekend of Aug. 15-16.

Meijer is alslo offering deals like weekly price drops as well as 100 back-to-school items priced at $1 or less. The retailer’s business for back-to-school items has consistently doubled in the past few weeks and a customer survey shows 70% of Meijer shoppers do not anticipate completing back-to-school shopping before the school year begins.

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PureFormulas boosts personalization with Oracle Commerce

BY Dan Berthiaume

Redwood Shores, Calif. – Specialty supplements retailer PureFormulas recently migrated to Oracle Commerce to personalize the customer experience and open up new market segments without sacrificing ease of use.

PureFormulas implemented Oracle Commerce to help grow its business by creating different commerce experiences for different customer segments. The new platform allows for a much more customizable experience, with opportunities for personalized promotions, cross-selling, up-selling, and auto-ship — all with revenue-increasing capabilities.

With the migration to Oracle Commerce, PureFormulas is launching four new verticals: sports and fitness nutrition, pet health, beauty, and food. The retailer will also mine customer data, allowing for faster, more intelligent decision making. The Oracle Commerce implementation was completed with minimal impact on business teams, other than customer service representatives who will now process returns and order inquiries with the new tool.

PureFormulas worked with Vachio Solutions Group (VSG), a Gold-level member in Oracle PartnerNetwork (OPN), for the implementation.

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Conn’s appoints finance expert to board

BY Dan Berthiaume

The Woodlands, Texas – Conn’s, Inc. has named William E. Saunders Jr. to its board of directors, Saunders will also become a member of the Audit Committee and the Nominating and Corporate Governance Committee.

Saunders has served as CEO of Community Choice Financial since June 2008, after joining the company as its CFO in March 2006. In May 2014, he was appointed as chairman of the board.

Saunders formerly held various positions in the investment banking industry with Stephens, Inc., Houlihan Lokey Howard & Zukin and SunTrust Equitable Securities after beginning his career with Arthur Andersen LLP.

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