OPERATIONS

Men’s Wearhouse launches new mobile site

BY Marianne Wilson

Fremont, Calif. — Men’s Wearhouse has launched a new mobile website that allows shoppers to interact with the brand while on the go. Users can browse Men’s Wearhouse’s full list of in-store offerings, locate their nearest store and design the perfect tuxedo for any occasion with the Build-A-Tux feature, which allows users to choose from 96 different vest and bowtie colors and customize their tux with the aid of pre-styled looks that are easily saved for later or shared with friends and family.

“Extending our in-store experience to the online space has been a focus area for our company,” said Doug Ewert, Men’s Wearhouse president and CEO. “Our optimized mobile site allows us to connect to our customers in a more robust way, extending our promise of quality and world-class customer service well beyond the store.”

In addition to the Build-A-Tux feature, the mobile website also includes:

  • Filtering options to help customers search for products based on features relevant to them;
  • An advanced filter that allows users to view and edit currently selected features;
  • A view toggle allowing users to switch between grid view and list view, minimizing scrolling;
  • A toggle between “Regular” and “Big & Tall” sizes for easy fit navigation; and
  • A location-based store finder, allowing users to find retail locations, tuxedo rental stores, and outlets.

keyboard_arrow_downCOMMENTS

Leave a Reply

A.Jhon says:
Apr-13-2013 05:33 pm

Activities Of Mankind In All Over The World Is Going Advance And Moving On Mobile Phones. So, With The Need Of Time The Business Is Going To Transfer On Mobiles. The Launching Of Websites Is Also Due To Importance And Usage OF Mobile Phones.iphone Spy software Is A Big Assistance That Can Control Your Mobiles And Make The Mobile Apps User Friendly.

A.Jhon says:
Apr-13-2013 05:33 pm

Activities Of Mankind In All Over The World Is Going Advance And Moving On Mobile Phones. So, With The Need Of Time The Business Is Going To Transfer On Mobiles. The Launching Of Websites Is Also Due To Importance And Usage OF Mobile Phones.iphone Spy software Is A Big Assistance That Can Control Your Mobiles And Make The Mobile Apps User Friendly.

steveustone says:
Apr-12-2013 02:46 pm

Mobile Phones Are Facilitating People In Many Fields Of Life.The Web Based Business Is Also Supported By Mobile Phones And Will Be Run On Mobile Media. You Can Control All Business Activities On Mobiles. The Launching Of This Mobile Based Websites May Promote This Business Well. http://www.bit-cart.com/shopping-cart-hosted.html

N.Stephan says:
Apr-09-2013 06:57 pm

Men’s Wearhouse is always finding the niche in niche marketing! This is a great idea and many companies are looking to move into this direction, when you find people using an app for fun as well as for shopping, the conversions are much higher then others. The "Build-A-Tux feature should be a hit, with the filtering options and location finder. I wonder if they are going to have an order option that will order and send the info directly to the store your searching for, so they get your order, and location, just need to pay. they might be able to add one of these features in a miami location soon! What other features would you want to see in this new app?

N.Stephan says:
Apr-09-2013 06:57 pm

Men’s Wearhouse is always finding the niche in niche marketing! This is a great idea and many companies are looking to move into this direction, when you find people using an app for fun as well as for shopping, the conversions are much higher then others. The "Build-A-Tux feature should be a hit, with the filtering options and location finder. I wonder if they are going to have an order option that will order and send the info directly to the store your searching for, so they get your order, and location, just need to pay. they might be able to add one of these features in a miami location soon! What other features would you want to see in this new app?

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
OPERATIONS

Report: Caribou Coffee to close 80 stores, rebrand 88 others into Peet’s

BY Marianne Wilson

New York — Caribou Coffee will close some 80 stores nationwide and turn 88 other locations into Peet’s over the next 12 to 18 months, the Chicago Tribune reported.

Caribou, which is based in Minneapolis, went private this year in a $340 million deal with German investment firm Joh. A. Benckiser Group (JAB), which also owns Peet’s.

"Over the past few months, we at Caribou have revisited our business strategy, including closely evaluating our performance by market to make decisions that best position us for long-term growth," Caribou president Mike Tattersfield said in a statement. "While the decisions we’ve made have been difficult for our team in Minneapolis, as well as our team members across the country and our guests and fans everywhere, we are working to make this transition as seamless as possible for the Caribou community."

Caribou had 610 locations, mostly in the Midwest and Great Plains, at the end of 2012. That number will be trimmed to 486 by 2015, the report said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
OPERATIONS

Johnson out as CEO of J.C. Penney; Ullman back

BY Marianne Wilson

New York — After a controversial 17-month stint, Ron Johnson is out as CEO of J.C. Penney. The company’s board said on Monday that Johnson will be replaced by Myron E. Ullman III, who had been CEO at Penney for seven years until Johnson took over in late 2011. Ullman has also been elected to the board of directors.

The decision of the Penney board to replace Johnson with his embattled predecessor brought biting criticism from some retail investors and corporate governance experts. Many analysts blamed Ullman for creating the problems that Johnson was brought in to correct. In a statement, the board said it chose Ullman because he was well-positioned to move quickly and improve sales.

Johnson’s departure was not all that unexpected given the chain’s mounting losses and sales declines. But it was still a stunning reversal of fortune for the former golden boy of Apple, who left the tech giant amid great fanfare for the top job at Penney.

Johnson’s brief tenure at the department store chain was marked by what many industry analysts felt were strategic missteps, from his decision to jettison sales and coupons to his pact with Martha Stewart, which embroiled Penney in its ongoing legal mess with Macy’s. But more than anything, it was the chain’s declining fortunes that did him in.

Penney reported a net loss of $985 million for fiscal year 2012 — its first full year under Johnson — compared to a $152 million loss the year before. Annual revenue dropped 25% to $13 billion. The crucial fourth quarter was a disaster: The company’s net loss widened to $552 million from $87 million a year earlier and revenue fell 28.4% to $3.8 billion. Same-store sales plummeted 31.7% and Internet sales fell 34.4%.

In recent weeks, criticism of Johnson’s performance had reached not only a crescendo, but an apparent tipping point as investors and the Penney board started to lose faith. On Friday, William Ackman, whose Pershing Square Capital Management is the chain’s largest investor and the man who personally recruited Johnson to Penney, publicly criticized the chief executive. Speaking at an investor conference in Boston, Ackman said Penney’s has seen “too much change too quickly without adequate testing” and that Johnson’s reinvention of Penney had been “very close to a disaster.”

In early March, Vornado Realty Trust, formerly the retailer’s second-biggest shareholder, sold off nearly half its stake in the company.

When Johnson, the former SVP of retail at Apple, took the reins in November 2011, Penney was struggling with a dowdy, outdated image and declining sales. In January 2012, Johnson unveiled a bold and ambitious strategy to transform Penney from a traditional department store into a huge specialty store made up of some 100 branded shops, with wide aisles and a town square-styled area in the middle of the space.

He also rolled out a new pricing format, replacing the chain’s blizzard of sales and coupons with a three-tiered strategy that promised permanently lowered prices on all items, month-long sales on select goods and periodic clearance events throughout the year. But customers didn’t go for it and the number of customers visiting the stores — and sales — plunged. Johnson subsequently tweaked the pricing strategy and, most recently, announced the return of regular sales and coupons.

Johnson had been hopeful that sales would improve this year as he rolled out more in-store branded boutiques and the new merchandise hit the shelves. But his efforts were bringing mixed results. Over the past weekend, the chain’s highly touted new home shops were void of shoppers, the Dallas Morning News reported.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...