SUPPLY CHAIN

Men’s Wearhouse offers international shipping for online customers

BY Dan Berthiaume

Fremont, Calif. – Customers in the U.S. and around the world can now shop on the Men’s Wearhouse e-commerce site and ship directly to themselves or friends and family in more than 100 countries. Men’s Wearhouse says it introduced international shipping in response to customer requests to do so.

"We have customers around the world that trust us as their menswear fashion expert but the only way they could shop with us was if they were based in the USA," said Susan Neal, executive VP at Men’s Wearhouse. "Now with our International shipping option, our customers will be able to shop and ship to over 100 countries anytime and anywhere that is convenient for them. We are thrilled to offer this service and to introduce Men’s Wearhouse to customers around the world."

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News

Hibbett Sports adds JDA Markdown Optimization

BY Dan Berthiaume

Birmingham, Ala. — Hibbett Sports, an established user of JDA technology since 2006, has added JDA Markdown Optimization to its supply chain solutions. As a result, Hibbett has gained a better understanding of its regional selling seasons, as well as the differences in merchandise seasonality, in order to move products in and out of the stores more quickly.

The retailer also wanted to prove the sustainability of its expansion strategy by ensuring that its products were priced appropriately, given regional differences. Specific benefits from the markdown optimization tool include improved ability to anticipate changing seasons in different areas of the U.S. and pricing its products for optimal movement and margin protection, advanced response to local demand surges or drops when popular teams are winning and losing during the selling season, and proven sustainability of its expansion strategy through testing and verifying pricing plans.

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MARKETING/SOCIAL MEDIA

Dunkin’ Donuts tops Brand Keys loyalty index

BY Dan Berthiaume

Canton, Mass. — For the eighth consecutive year, Dunkin’ Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. Dunkin’ Donuts was also ranked number one in customer loyalty in the packaged coffee category for the second consecutive year.

In both categories, Dunkin’ Donuts earned one of the highest scores for meeting customer expectations across all 64 categories and 555 brands ranked in the Index. Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for "delighting" customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.

"Being recognized by Brand Keys for coffee customer loyalty eight straight years is an accomplishment that speaks directly to the hard work and dedication of our franchisees and crew members, who provide our guests with great service and great value all day, every day," said John Costello, Dunkin’ Brands president, global marketing and innovation. "From keeping people running with a wide variety of food and beverages served fast and fresh, to introducing exciting technologies like our Dunkin’ Mobile App and new DD Perks Rewards program, our brand is committed to delivering a superior customer experience."

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