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Men’s Wearhouse simplifies wedding planning with mobile app

BY Staff Writer

Fremont, Calif. — Men’s Wearhouse announced today the launch of a free mobile app called Wedding Tuxedo Group Manager, which provides couples with information about the rental of their wedding party’s tuxedos, simplifying the wedding planning process and providing peace of mind.

The app is equipped with a variety of wedding party management features allowing couples to manage the tuxedo rental process from start to finish, right from their iPhone, including status updates that allow the couple to view which members of the wedding party have and have not been fitted for, picked up, or returned their tuxedos, and tools for easy follow-up with members of their wedding party based on their rental status.

It also provides real-time assistance through a live “chat” functionality with Men’s Wearhouse customer service, and verification of tuxedo style, pickup and return dates

“As the largest tuxedo rental provider in North America, we’re excited to introduce a new tool that makes the tux rental process easier from start to finish, for the entire wedding party,” said Sam Stogner, SVP store operations, Men’s Wearhouse.

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Barneys launching a permanent off-price website

BY Katherine Boccaccio

New York — Barneys New York said Thursday it will launch its off-price website Barneyswarehouse.com on Monday, following a two-week pilot in August. Merchandise on the warehouse site will be past-season sale items at discounts of up to 75% off retail, and will be used along with its brick-and-mortar outlets for liquidation.

“[The new site] fits with our strategy to build all of these digital properties,” Daniella Vitale, chief merchant and EVP of Barneys, told fashion report Zee, adding that the retailer is considering other product categories and classifications for future e-commerce sites.

“The online business is explosive and the fastest-growing business we have,” added Vitale. “It will be no different for the off-price component. The warehouse sale is [a factory] outlet in the same way that Barneys.com is a flagship and should reflect the Madison Avenue location.”

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Hudson’s Bay unveils new rewards program

BY Katherine Boccaccio

Toronto — Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson’s Bay, Thebay.com or Home Outfitters.

Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.

"We wanted to make sure we were rewarding all our customers, and especially our most loyal, for shopping in our stores and online," says Patrick Dickinson, SVP core marketing and brand strategy, HBC. "We looked at the point system, listened to customer feedback and made the program better.

HBC and Capital One Canada worked in partnership to redesign and better integrate the existing HBC Rewards and Credit programs.

When customers use their Hudson’s Bay MasterCard they double their points at Hudson’s Bay and Home Outfitters stores, and receive a 25% bonus everywhere else MasterCard is accepted.

The changes are effective Feb. 3.

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