News

Men’s Wearhouse tailors emails with CQuotient

BY Dan Berthiaume

CAMBRIDGE, Mass. —Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient. The solution will allow Men’s Wearhouse to capture data across consumer touchpoints and use predictive algorithms to target customers with individualized email messaging.

“As a consumer’s inbox becomes more crowded, those retailers that provide the most relevant content tailored specifically for the recipient will stand out from the competition,” explained CQuotient founder and CEO Rama Ramakrishnan. “Men’s Wearhouse is an example of a forward-looking retailer that understands the importance of delivering clients a consistent, personalized experience and we look forward to working with them on their hyper-personalized email marketing programs."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Former Nike exec rules development roost at Church’s Chicken

BY CSA STAFF

Former Nike executive Tony Moralejo has been appointed chief development officer at Church’s Chicken. Moralejo will be responsible for domestic and international expansion for the global chicken chain, as well as franchising, re-imaging, construction and real estate management.

He will report directly to president and CEO Jim Hyatt and will be a member of the brand’s executive team.

Moralejo has more than 15 years of experience and held various high-profile senior positions within the Burger King Corporation, including providing leadership in development, franchising, real estate, finance and marketing. He was also the brand’s international general counsel. Tony was the VP of development for the Latin America and Caribbean regions where he cultivated an aggressive pipeline that led the company to an unprecedented growth into new countries. Most recently, Moralejo lead a multi-functional team which negotiated and implemented new joint venture companies and master franchise models to accelerate growth and international presence in key countries.

Earlier in Tony’s career he was the senior director of partner and franchised management in the direct to consumer group at Nike, and was a member of the brand’s global leadership retail team. After receiving his law degree, Moralejo established a private practice where he specialized in real estate, commercial development and real estate financing.

“Tony is a valuable addition to Church’s management team and has a vast amount of experience and an impressive track record in restaurant development and building relationships with franchisees,” said Hyatt. “He will be instrumental in spearheading and accelerating the brand’s growth plans both domestically and internationally.”

Tony Moralejo graduated from the University of Miami with a degree in business administration and received his law degree from the University of Pennsylvania Law School.

The Church’s system consists of more than 1,700 locations in 25 countries.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Ikea, Walmart anchor new shopping center

BY CSA STAFF

BEACHWOOD, Ohio — Ikea and Walmart are among the retailers heading to Charlotte, N.C., to anchor the Belgate Shopping Center. The new 900,000-sq.-ft. shopping center is DDR Corp.’s first ground-up domestic development in more than four years.

The center will also include junior anchors Marshalls, Old Navy, Petco, ULTA, Cost Plus World Market, Hobby Lobby and Shoe Carnival.

Belgate is strategically located along Interstate 85, the primary thoroughfare connecting Washington D.C. and Atlanta and features the only Ikea store between these two major metro areas, extending the project’s trade area to more than 2 million shoppers. Additionally, the center’s value-oriented merchandise mix will benefit from stable traffic generated by the adjacent UNC Charlotte campus with more than 30,000 students, and the future extension of the Charlotte Area Transit System.

"We’re excited to open Belgate Shopping Center ahead of schedule while also exceeding our development return threshold with an unlevered cash on cost return in excess of 10%," said Paul Freddo, senior EVP of leasing and development for DDR. "Belgate represented a unique opportunity to take over a stalled development project, and by leveraging our operating platform, we were able to deliver growth opportunities for our retail partners and our shareholders."

DDR previously announced the acquisitions of Cotswold Village and Carolina Pavilion in Charlotte. With the opening of Belgate, DDR now owns and manages 4 million sq. ft. of gross leasable area in Charlotte resulting in further operating efficiencies in this large and growing metropolitan statistical area. Charlotte now represents DDR’s fourth largest market after San Juan, Atlanta and Chicago.

"Belgate will act as a catalyst for increased commercial development along the I-85 corridor in University City. We’re excited about DDR’s commitment to bringing such a substantial investment to our area," added Mary Hopper, executive director of Charlotte’s University City Partners.

DDR owns and manages 445 value-oriented shopping centers representing 116 million sq. ft. in 39 states, Puerto Rico and Brazil.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...