Messcalino deploys ADT security solution
Boca Raton, Fla. Spanish apparel retailer Messcalino said Monday it has deployed ADT’s Sensormatic item-level intelligence solution in one of its newest stores in Figueres, Spain.
The solution is intended to help boost efficiency, customer service and sales with a multi-sensor approach to managing store inventory that combines item-level RFID technology with an anti-theft system.
According to ADT, results from Messcalino’s installation showed that real-time inventory visibility helped better match merchandise selection to customer demand. The solution also helped avoid out-of-stocks, which improves customer service, satisfaction and loyalty while boosting sales. Another benefit found that store associates no longer had to conduct time-consuming and error-prone manual inventory counts, giving them more time to serve customers.
“ADT’s Sensormatic solution offers greater product availability, precise re-stocking and an effective calculation of the inventory cycle in the shop with item level RFID technology while providing exceptional levels of anti-theft protection within our retail shop,” said John Roch, Messcalino’s COO.
The Sensormatic item level intelligence solution from ADT also helps Messcalino optimize its stock availability.
ADT worked with Cetemmsa, a Barcelona-based R&D center and consultant, to implement the new solution for Messcalino.
Best Buy wants to see your ‘scariest’ technology
MINNEAPOLIS Best Buy has launched a new Web site, inviting customers to submit photos of their “scariest” old technology for the chance to win a number of prizes.
Through Oct. 26, visitors to the Web site www.ScaryTechnology.com are encouraged to enter photos of their “scary” technology, from a VCR thats eat tapes to a screeching dial-up modem, along with a caption to bring the photo to life.
One grand prize winner will receive a home theater makeover from Insignia and Rocketfish, with complete Geek Squad installation (a total value up to $3,500). In addition one first runner up will receive a $1,500 Best Buy gift card, and one second runner up will receive a $1,000 Best Buy gift card.
Destination Maternity re-launches Two Hearts line at Sears, Kmart
PHILADELPHIA Destination Maternity annonced that it is re-launching its Two Hearts Maternity by Destination Maternity collection exclusively at Sears and Kmart stores. The rollout of the Two Hearts collection began in early October and will reach approximately 523 Sears locations and approximately 100 Kmart locations by the end of the month.
The Two Hearts Maternity collection features dresses, swimwear, lingerie and sleepwear. Most items are priced under $25, according to the company.
The Two Hearts Maternity collection was previously offered in Sears stores from April 2004 through June 2008. The re-birth of the line, renamed to include the Destination Maternity byline, represents an opportunity to offer great fashion and value to Sears and Kmart Moms-to-be.