OPERATIONS

Michaels offers interactive holiday help

BY Dan Berthiaume

Irving, Texas – Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.

Michaels stores will host "Don’t Just Pin It, Make It Your Own" Pinterest parties at all stores on Sunday, Nov. 10, from 1 p.m. to 4 p.m. Customers can browse Michaels’ inspired-by-Pinterest displays for project inspiration, then meet and craft with a Michaels creative expert who can help them make their own versions. Select stores around the U.S. also will host noted craft bloggers and industry experts to help customers with their projects

"We want to make it easy to create holiday magic and beautiful memories," said Michaels CMO Paula Puleo. "Michaels’ Holiday Helpline solves crafting emergencies, and Just Add Wishes offers a new way to entertain and delight kids with the wonder of the season."

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REAL ESTATE

West Elm opens Huntington, N.Y., store Nov. 7

BY Dan Berthiaume

Brooklyn, NY. — Home furnishings retailer West Elm will open a new store in Huntington Station, N.Y. at the Walt Whitman Shops on Nov. 7. The 9,948-sq.-ft. store is the brand’s first location on Long Island.

“We are excited to continue to grow the West Elm brand with new locations around the world,” said Jim Brett, president of West Elm. “The Walt Whitman store will be a creative, community-driven space with products and services designed to help customers discover their personal style at home.”

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MARKETING/SOCIAL MEDIA

Staples survey: Holiday shoppers seek omni-channel solutions

BY Dan Berthiaume

Framingham, Mass. – Holiday shoppers are seeking omni-channel solutions. According to a new national survey from Staples, two-thirds of consumers say they are equally as likely to purchase gifts online as they are to shop in-store.

The Staples study also reveals that 87% of gift shoppers admit they’ve had problems buying presents during the holiday season and 63% of gift givers report that nearly half of the people on their list are difficult to buy for, causing stress and frustration.

Other findings include:

  • 95% of Americans buy winter holiday gifts each year.
  • 56% worry about finding the perfect gift for everyone on their list.
  • 42% of holiday gift-givers care more about finding the perfect gifts than saving money or time.
  • 40% of gift givers will buy technology or tech accessories this gift-giving season.
  • 62% of gift givers can point to at least one person on their list who they buy the exact same gift for every time.
  • 53% of gift givers have had difficulty buying gifts because they ran out of ideas.

"At Staples, we make it easy with more ways than ever to find the perfect gifts at guaranteed low prices both in-store and online at the new Staples.com,” said Alison Corcoran, senior VP North American stores and online marketing, Staples. “Whether it’s picking up a hostess gift, teacher gift, stocking stuffers for kids, the hottest new technology, gifts for the know-it-all co-worker or even a gift for your boss, Staples offers shoppers convenient, affordable options for all your holiday needs.”


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