Michaels rolls out Mobile Craft Tour
Irving, Texas — As part of the celebration of its 40th year, Michaels Arts and Crafts will launch a Michaels Craft Tour this month, stocking an 18-wheeler with a 1,000-sq.-ft. craft room that is transported to various Michaels store openings and other events around the country.
Other features include interactive social media walls and TV screens showing Michaels DIY videos.
"We wanted to do something big to celebrate our 40th birthday with our customers, and the Michaels Craft Tour and truck is a one-of-a-kind craft party on wheels," said Michaels director of local marketing Chris Young.
The tour begins in Utah in June and will continue through October.
Alliance Data expands credit card program with Orchard Brands
Dallas — Alliance Data Systems Corp. said it has signed a long-term renewal and expansion agreement to continue providing private label credit card services for Orchard Brands, a multichannel retailer of apparel and home products including the Blair, Haband, Old Pueblo Traders and Bedford Fair banners.
In addition, Alliance Data will launch startup private label credit card programs for nine additional Orchard brands, including Appleseed’s, The Tog Shop, Draper’s & Damon’s, Sahalie, Gold Violin, WinterSilks, Norm Thompson Outfitters, LinenSource, and Solutions.
For each brand, Alliance Data will create and implement a marketing-driven private label credit and loyalty program designed to recognize and reward cardholders with points based on spending. In addition, the program will feature cross-shopping functionality to enable cardholders to use their rewards credit cards to shop with all of the other participating brands in the Orchard Brands family.
Alliance Data will conduct a staged rollout of the program, with all brands scheduled to be live with the program by September.
"These marketing-driven credit and loyalty solutions serve as an extension of each of our brands, adding value for the cardholder while also creating additional touch points with each of our brands,” said Marc Sieger, co-president and COO, Orchard Brands.