Micros expands partnership with Bertucci’s Italian Restaurant
Columbia, Md. — Micros Systems announced that Bertucci’s Italian Restaurant has expanded its partnership with Micros through the deployment of Micros webOrdering, a fully integrated online ordering program, and the cloud-based back-office platform, mymicros.net.
Micros has converted Bertuccis’ legacy online ordering application to webOrdering across its 94 corporate locations within a 30-day period. Micros’ mymicros.net business intelligent solution, with the Micros myinventory and mylabor modules, are also being implemented across all 94 locations.
The webOrdering application allows Bertucci’s customers to place orders over the web. Once an order is placed online, it is conveniently sent to the Micros POS Workstation and processed like any other carryout order with no interruption to employee workflow.
“We are thrilled and impressed that Micros was able to help us implement the Micros webOrdering solution at our 94 locations and meet our 30-day implementation requirement necessitated by the changes with our legacy vendor,” stated David Lloyd, Bertucci’s CEO. “When we previously started implementation of an online ordering program over a year ago, the MicroswebOrdering application was not yet deployed in the United States. We are excited that it is now available and that it has been installed at Bertucci’s with increased functionality and cost savings from a fully integrated approach.”
Bertucci’s will also leverage Micros mymicros.net business intelligence platform to improve inventory management through the Micros myinventory module and manage its workforce with the Micros mylabor module. The browser-based data warehouse, mymicros.net, will aid Bertucci’s in tightly controlling operations by providing data intensive reports across the enterprise with drill down options to view statistics at each of its 94 locations in real-time.
“Micros cloud-based back of house solutions have proven to be cutting-edge and the best fit for our operations,” said Brian Connell, CFO at Bertucci’s. “By using a single source provider, we are able to build one relationship where there are fewer integration requirements between vendors, significantly reduced costs, and a consolidation of purchasing. Micros understands our needs and with the mymicros.net business intelligence platform, myinventory and mylabor, we will soon have easy to interpret reports that will help Bertucci’s reduce costs and become a more efficient operation.”
Express launches new loyalty program; customers can earn points by tweeting
Columbus, Ohio — Express announced the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper’s habits both in-store and online, as well as reward brand interaction via social media.
“Express Next is a natural evolution of our loyalty program and aligned with how our customers shop and connect with our brand today," said Jim Wright, senior VP marketing, Express.
With the new program, points are earned both in-store and online at express.com. Express Next shoppers can accumulate additional rewards points as they visit different Express store locations and engage with the brand via social media platforms. This way, points are not only earned when she buys her favorite pair of Editor pants, but also by posts, about a particular shirt, for example, on Twitter.
"Our customer engages with us on many different levels," added Wright, "and we are now able to encourage even greater engagement and reward our customers for these deeper relationships."
Target names marketing head
New York — Target Corp. on Monday named Jeffrey Jones as executive VP and chief marketing officer, effective immediately. He succeeds Michael Francis who left the company in October to join J.C. Penney.
Jones, 44, most recently served as partner and president of McKinney, a Durham, North Carolina-based advertising agency. Prior to that, he held several leadership positions at Gap, including serving as executive VP and chief marketing officer where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.
“Not only does Jeff have a proven track record of success in both the development and execution of countless marketing campaigns but Jeff is also a passionate, dedicated leader who understands the importance of working as a team,” said Gregg Steinhafel, chairman, president and CEO of Target. “Marketing is a key differentiator for Target and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests.”