OPERATIONS

Microsoft exec named to NRF advisory council

BY CSA STAFF

New York City — Microsoft Corp. announced that Bill Gonzalez, general manager of its worldwide distribution and services sector, has been elected to the associate member advisory council for the board of directors of the National Retail Federation. The announcement was made at the NRF Annual Convention & EXPO in New York.

"I’m honored to have been elected to the NRF board of directors advisory council on its 100th anniversary and look forward to supporting this organization in its continuing efforts to pioneer solutions and services for the global retail industry," Gonzalez said. "Microsoft is deeply involved in supporting and advancing the state of the art in technology to fundamentally transform people’s lives and society as a whole. Our increasing involvement with NRF and our commitment to the retail industry help us to achieve this goal."

As the general manager for the worldwide distribution and services sector at Microsoft, Gonzalez is responsible for all aspects of strategy and execution plans for the retail, hospitality and consumer goods industries. He has more than 20 years of experience in the distribution and services industries including retail and hospitality. His experience spans software development and business process, as well as all aspects of IT and sales. Before joining Microsoft in August 2007, Gonzalez held executive positions in the IT organization at Wal-Mart Stores for 11 years. Before joining Wal-Mart, he held executive sales and marketing positions at NCR Corp. for 10 years.

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Crabtree & Evelyn selects 89 Degrees as CRM partner

BY CSA STAFF

New York City — Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.

Work has already begun, with a multi-part direct-mail program targeting current and inactive members of Crabtree & Evelyn’s loyalty program. 89 Degrees analyzed historical member data, then developed and implemented a new audience selection and measurement approach for the holiday period. Beginning in the New Year, 89 Degrees will handle all email supporting the U.S.-based stores and e-commerce.

Tom Woodside, VP marketing and e-commerce for Woodstock, Conn.-based Crabtree & Evelyn, has engaged 89 Degrees to help develop and execute targeted marketing to help the Crabtree & Evelyn brand further solidify and sustain its meaningful relationships with customers.

“89 Degrees gives us direct access to agency partners who have years of retail experience and success to draw upon,” Woodside said. “They not only tap into advanced analytics to quickly identify new opportunities, but also devise unique ways to assemble an end-to-end picture of the customer, thus breaking down silos that all too often exist between channels.”

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American Apparel implements Infor workforce management solution

BY CSA STAFF

Atlanta — Infor, a provider of business application software, announced that American Apparel has selected and implemented the company’s WFM Workbrain solution to manage the retailer’s global workforce.

American Apparel needed a flexible and scalable tool that could be deployed across all its operations, allowing the company to better manage its global workforce with integrated time and attendance and store labor scheduling. By leveraging its existing timeclock hardware, the retailer was able to implement Infor’s Workbrain Time and Attendance solution in 15 weeks.

“Our ability to implement Global Time and Attendance in just 15 weeks is truly a testament to the flexibility and extendibility of the Workbrain application,” said Stacey Shulman, VP technology, American Apparel. “Infor Workbrain’s mathematical — rather than heuristic — approach to solving our scheduling challenges was a key factor in our decision to move forward.”

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