MARKETING/SOCIAL MEDIA

Microsoft opens first retail store to big crowds

BY CSA STAFF

Seattle In an opening timed to coincide with the launch of its new operating system Windows 7, Microsoft opened its first freestanding retail on Thursday, in Scottsdale Fashion Square, Scottsdale, Ariz. Hundreds of people waited as long as 12 hours to get in, and a line almost a quarter of a mile in length remained hours after opening. A second store will open Oct. 29, in Mission Viejo, Calif.

Designed to give shoppers a more direct connection with the best of Microsoft and its partners, the new store offers a select line of laptops, netbooks, all-in-one PCs, Xbox consoles, Windows Mobile phones and what the company calls “one of the largest selections” of third-party software titles in any store.

“Our customers have told us they want choice, better value and great service when shopping for technology, and that is what we will deliver through our Microsoft stores,” says David Porter, corporate VP Microsoft Retail Stores. Porter, a 25-year Wal-Mart veteran, was hired by Microsoft in February to lead the effort.

According to Porter, the design of the stores is uniquely Microsoft, with four “zones” that focus on different types of technology experiences.

“We want to showcase what’s possible with the full Microsoft brand,” he said.

For more on the Microsoft store, and additional photos, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Office Depot announces availability of Windows 7

BY CSA STAFF

BOCA RATON, Fla. Office Depot announced the retail chain will offer Windows 7. Customers will be able to purchase the highly anticipated software at any one of the Office Depot retail store nationwide or online at www.officedepot.com/windows7.

Customers who currently own a PC can upgrade to Windows 7 Home Premium for only $119.99 or Windows 7 Professional for only $199.99. To help customers select the suitable software, Office Depot store associates have undergone Windows 7 training.

As part of the Windows 7 launch, Office Depot are offering their customers deals such as free installation until Jan. 2; over $1,000 worth of software after instant, mail-in and/or upgrade savings when purchased with any Windows 7 or Microsoft Office software, valid until Dec. 26; a coupon book with over $300 in storewide savings when a customer purchases Windows 7 valid until Nov. 21; and free online tutorials to help customers get started using Windows 7

Office Depot’s Tech Depot Services is offering support for Windows 7 customers such as Windows 7 data backup service; Windows 7 optimization and protection services, priced at $59.99; and personalized, 1-on-1 Windows 7 tech support for 90 days, including 1,500 how-to tutorials to help guide you through Windows 7, available 24/7 and priced at $59.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Target gets ready for Carlos Falchi

BY CSA STAFF

MINNEAPOLIS , Minn. Target is partnering with designer Carlos Falchi to launch a limited-edition handbag collection, Carlos Falchi for Target.

This collection is the ninth handbag launch in a series of limited-time-only accessories at Target. The Carlos Falchi for Target collection will be available at most Target stores nationwide and at Target.com beginning Nov. 1 through Dec. 27.

The Carlos Falchi for Target collection features the designer’s combinations of color, pattern and texture in deep hues and jewel-tones on signature silhouettes.  The line also includes hobos, satchels, shoulder and messenger bags in shades of plum, teal, brown, black and gray with interior compartments and everyday-sized pockets.  The collection features Falchi’s collage techniques and python-inspired solid prints finished with stitch detailing.  The Carlos Falchi for Target collection ranges in price from $19.99 to $49.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...