REAL ESTATE

Microsoft set to open in New Jersey; Boston in the works

BY Marianne Wilson

New York — Microsoft Corp. will open a store in Bridgewater Commons, Bridgewater, N.J., on May 16. The store will be located on the mall’s second level, close to the existing Apple store.

The computer giant is also moving into Massachusetts, with a store in Boston. The opening date has not been announced.

We’re pleased to announce that we’ll be opening a new Microsoft Store at The Shops at Prudential Center in Boston!,” the company wrote on its Facebook page and website.

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REAL ESTATE

City Sports to open 21st store, in Vermont

BY Marianne Wilson

Boston — City Sports will open its 21st store, in Burlington, Vt., on May 6.

The eco-conscious space—built utilizing reclaimed materials from previous stores—was designed to capture the spirit of the community. The existing ceiling was kept, and all lighting fixtures were replaced with energy-efficient bulbs.

“Our design philosophy was simple: build a store that is very much on-brand for City Sports and fits into the active Burlington community,” said City Sports president and CEO Jeff Connor. “We definitely wanted to amplify our shared New England heritage and include attributes that are important to both brands, building an open, easy-to-navigate store with approachable and sustainable nuances.”

The store features designated shopping areas separated by activity and gender. Other features include a running track that allows customers to wear-test footwear in a real-life environment.

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OPERATIONS

Dressbarn launches social media campaign for Mother’s Day

BY Marianne Wilson

New York — Dressbarn, a subsidiary of Ascena Retail Group Inc., has launched a social and interactive campaign, called Share Your (MOM)ent, for Mother’s Day. The campaign’s integrated web and mobile site was designed and developed by Manhattan-based agency Conversation.

The campaign encourages consumers to upload a photo, video or written memory of anyone who has ever given them a warm and fuzzy mom-like feeling, and to share it with others via social networks and a customizable e-card.

Additionally, consumers can vote on the contributed entries shared by others. Ten winners will be selected from the Top 50 entries with the most votes and will each receive a spa day for two.

For each entry, Dressbarn will contribute one dollar (up to $60,000) to help underprivileged children buy a Mother’s Day gift for their moms.

“They will be invited into a participating Dressbarn store and will receive a $50 gift card to pick out something special for mom this Mother’s Day," said Veronica Valladares, Dressbarn assistant VP marketing.

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