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Midwest Gloves breaks new merchandising ground

BY CSA STAFF

"Head-to-Toe" is the name of a customizable merchandising vehicle developed by Midwest gloves to grow gardening category sales.

The innovative floor stand allows retailers to offer a customized mix of hats, gloves and footwear products offered by Midwest Gloves. The aptly named Head-to-Toe merchandiser was created to give retailers a highly flexible and effective way to appeal to female gardening shoppers. In addition to the customizable assortment capabilities, a small 1.25 square foot footprint means the display can be strategically located to maximize sales without disrupting customer traffic.

"This new gardening product merchandising method is truly exciting. The unique advantage of this approach is that we are able to work with individual retailers to satisfy the specific product assortment needs of their market," said MidWest’s president, Stephen J. Franke.

The Chillicother, Mo.,-based company manufactures a full line of premium quality work gloves including lined leather, unlined leather, leather palm, chemical resistant, chore, jersey and cotton. The company also manufactures a full line of automotive gloves, outdoor gloves and garden gloves as well as lawn and garden footwear, boots and rainwear.

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Mattel names CEO Bryan G. Stockton chairman

BY CSA STAFF

EL SEGUNDO, Calif. — Mattel’s board of directors has named CEO Bryan G. Stockton, 59, as chairman of the board, effective Jan. 1, 2013. The current chairman, Robert A. Eckert, 58, informed the board of his decision to retire from his service as director and chairman of the board, effective Dec. 31. Stockton will continue to function as CEO, a position he’s held since Jan. 2012.

“During the last year as CEO, Bryan has further demonstrated his leadership abilities as evidenced by the strong year-to-date results. The board is confident that Bryan will continue to drive the company forward with his keen strategic focus and his experience in growing brands and countries,” said Christopher A. Sinclair, lead director for Mattel. “I also want to take this opportunity to thank Bob not only for his leadership as chairman during the last year, but also his last 12 years of service to Mattel.”

“It has been my great honor to be a part of Mattel for more than a decade,” said Eckert. “I am confident that this next generation of leaders, with Bryan at the helm, will take Mattel and its industry leading portfolio of brands and countries to even higher levels.”

“I want to thank the board, as well as Bob, for this additional leadership opportunity,” said Stockton. “My experiences over the last 12 years at Mattel have taught me that the combination of Mattel’s power brands and our dedicated employees continues to deliver an excellent investment opportunity to Mattel’s stockholders. This is an exciting time to be a part of Mattel, whether as an employee, a partner or an investor.”

During 2011, Stockton served as COO with responsibility for the day-to-day operations of the company, including its business units: Mattel Brands, Fisher-Price, American Girl and the North American and International divisions, as well as responsibility for the operations and corporate responsibility functions. Stockton joined Mattel in Nov. 2000 as EVP of business planning and development, and was responsible for identifying and developing strategic opportunities for the company, as well as managing all merger and acquisition activity. He gained responsibility for International in 2003, where he began driving strong performance of Mattel’s business outside the United States. He was promoted to president of International in 2007.

Stockton served on the board of Bob Evans Farms from 2006 to Aug. 2012; held a variety of board leadership positions with the Toy Industry Association, from 2003-2012, including two years as chairman; was a board member on the Mattel Children’s Hospital UCLA from 2001 to April 2010; and served as chairman of World Trade Week Southern California for 2003. He currently serves as a member of the president’s Advisory Council at Otis College of Art & Design, and was appointed to the UCLA Anderson board of visitors, effective Aug. 2012, and the 2015 Special Olympics World Summer Games Los Angeles board of directors effective June 2012.

In May 2000, Mr. Eckert joined Mattel as chairman and CEO from Kraft Foods, Inc., the largest U.S.-based packaged food company in the world.

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Avon names Patricia Perez-Ayala new SVP, CMO

BY CSA STAFF

NEW YORK — Avon Products has appointed Patricia Perez-Ayala as SVP, CMO and global brand and category president, effective Dec. 3. In her new role, Perez-Ayala will report to Sheri McCoy, Avon’s CEO, and will join the company’s executive committee.

Perez-Ayala will handle global management of Avon’s brand and marketing, including consumer insights, commercial marketing, digital marketing and product category strategy and execution. She will also oversee Avon research and development, new product development and packaging and the Liz Earle business.

"As we continue to drive Avon’s turnaround, a strengthened, streamlined global marketing organization is critical for the company’s success. Patricia’s proven record of implementing change and driving results makes her the right person to lead Avon’s worldwide marketing efforts," said McCoy. "Patricia is a global brand builder with over 20 years of experience, including business strategy, consumer marketing and operations in several of Avon’s key markets. She is a great addition to Avon’s leadership team and I’m thrilled to have someone with her track record as steward of our brand."

Prior to joining Avon, Perez-Ayala worked at the Procter & Gamble Company for more than 20 years, most recently as VP and GM, Eastern Europe. She was based in Russia and managed all operations for one of P&G’s top five regions, leading a team of more than 1,000 employees. Perez-Ayala delivered very strong growth in both top and bottom line and turned around a declining business.

From 2005 to 2010, Perez-Ayala was VP and GM of North America Feminine Care and Global Strategic Planning, Tampax. She managed innovation, sales and manufacturing, and developed key relationships with retail customers and manufacturing facilities. She delivered share growth and record profits for four of her five years. Prior to joining Tampax, she was GM of Latin America Feminine Care, where she led product innovation, sales marketing and business operations in Mexico, Brazil, Venezuela, Chile, Argentina and Peru, and delivered sales and share growth each year.

In her early career, Ms. Perez-Ayala held a series of brand, marketing and strategy positions. She began her career in 1983 with Procter & Gamble Venezuela.

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