Millennials_smartphones
TECHNOLOGY

Millennials rank their 10 favorite brands

BY Marianne Wilson

For millennial shoppers, Victoria’s Secret is tops, followed by Sephora and Nike.

That’s according to a report from Conde Nast Inc. and Goldman Sachs Group Inc., which surveyed the popularity of brands among millennial shoppers, reported Bloomberg.

Rounding out the top 10 brands were Coach, Kate Spade, Michael Kors, Ulta Beauty, Lululemon, DSW, and Nordstrom. A key element in the companies’ success with these younger shoppers is their online presence, according to the report.

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EasternOutfitters
FINANCE

British retailer buys bankrupt U.S. chain

BY Marianne Wilson

Britain's largest sporting goods retailer is extending its presence in the United States.

Sports Direct International Plc has bought Eastern Outfitters, parent company of Bob’s Stores and Eastern Mountain Outfitters. Sports Direct, which operates some 700 stores in the U.K. and continental Europe, has been wanting to expand in the United States. Last year, it bid for the intellectual property of Sports Authority, but lost out to Dick's Sporting Goods.

Eastern Outfitters, which operates about 90 stores, filed for bankruptcy protection in February

In addition to its namesake retail stores, Sports Direct has a portfolio of fitness, fashion and sports brands that include Everlast, No Fear and LA Gear. In February, it took an 11% stake in apparel brand French Connection. The company is under pressure to make acquisitions to boost profits to meet its growth targets, according to a report by The Guardian.

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menswherehouse
ECOMMERCE

Two menswear brands step up digital personalization

BY Deena M. Amato-McCoy

Men’s Wearhouse and Jos. A. Bank are not just enhancing customer experiences across their websites — they are personalizing them.

Tailored Brands is partnering with Certona to provide online shoppers across its Men’s Wearhouse and Jos. A. Bank divisions with a highly personalized digital experience — one very similar to those they are used to during in-store visits. This is a strategic move as digital shoppers expect a seamless and cohesive individualized shopping experience — even as they move across multiple channels and touchpoints.

Using Certona’s personalization solutions, Tailored Brands can leverage deep shopper insights, real-time context and predictive analytics to deliver more relevant experiences to each individual shopper as they engage with the brand online and via mobile. Major aspects of the shopper experience journey, from the homepage to checkout, will be dynamically personalized. Shoppers will also have access to new capabilities, including visual search and navigation and product finder capabilities.

“At Men’s Wearhouse and Jos. A. Bank, our customers receive a one-of-a-kind shopping experience that prioritizes convenience and personal style preferences,” said Samantha Lee, VP of site management and customer experience of Tailored Brands. “We see omnichannel personalization as a strategy for evolving the way our customers engage with our brands.”

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