REAL ESTATE

Millennium Partners launches retail leasing at former Filene site

BY Katherine Boccaccio

Boston — A landmark project in Boston’s Downtown Crossing has launched leasing. Millennium Partners has appointed Cushman & Wakefield as the exclusive retail leasing agent for its Millennium Tower/Burnham Building project, which is the site of the former Filene’s Department Store and consists of the landmark 1912 Burnham Building and a contemporary, mixed-use tower that will rise 625 ft. into the Boston skyline.

Retail will comprise about 182,000 sq. ft. over four levels of the proposed 1.4 million-sq.-ft. development, including 76,000 sq. ft. at Millennium Tower and 106,000 at the adjacent Burnham Building. Millennium Partners will launch construction on the $630-million project with an official groundbreaking in June 2013.

Millennium Partner’s restoration of the 1912 Burnham Building will present retail tenants with a noble façade and novel features originally envisioned by Daniel Burnham, then the most prominent retail merchandising architect in the nation. This complete restoration will include new systems and technologies constructed within the historical shell, including high ceilings, regular and sparse column spacing, and large “Chicago-type” display windows for iconic branding opportunities.

According to Millennium, the project is the only centrally located freestanding retail property in Boston to offer floor-plates spanning 55,000 sq. ft. across both buildings, and will provide large-format retailers with a rare opportunity to be located within the heart of the city.

The Millennium Tower/Burnham Building project is expected to achieve LEED Silver Certification. Tenant occupancy is currently slated for September 2014 at the Burnham Building and June 2015 at Millennium Tower.

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REAL ESTATE

DDR executes deal with MobileBits to enhance mobile marketing

BY Katherine Boccaccio

Beachwood, Ohio — DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR’s proprietary location-based mobile marketing solution ValuText.

MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative ‘mobile mall’ application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.

The SAMY app is free to consumers, and can be downloaded to any iOS device via the App Store, with Android support coming very soon.

Consumers using SAMY can customize their choices to meet their preferences. They select the type of merchants, brands and/or retailers they are interested in by subscribing to one or more merchants in their local area. The SAMY app also allows consumers to filter the types of products and services by category, while at the same time view all the offers and discounts available to them in the SAMY network.

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REAL ESTATE

Soma Intimates, Londons to open at Spotsylvania Towne Centre

BY Katherine Boccaccio

Fredericksburg, Va. — Two new merchants will soon be joining the retail lineup at Spotsylvania Towne Centre in Fredericksburg, Va., according to Cafaro Co., based in Youngstown, Ohio.

Soma Intimates and Londons will open this summer in the outdoor shopping district of the complex, The Village at Towne Centre. Londons will open first, occupying just about 2,000 sq. ft. next to Firebirds Wood Fired Grill. By late August, Soma will open its 2,500-sq.-ft. store next to White House | Black Market.

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