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Mindshare and Empathica become InMoment, release Experience Hub

BY Dan Berthiaume

Salt Lake City — Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity known as InMoment. InMoment provides a cloud-based customer experience optimization platform, the Experience Hub.

The InMoment Experience Hub centralizes experience data, regardless of source or format, connects it with technology to surface critical customer stories, and then channels timely, actionable insights to the right people and places to drive targeted decisions across the entire enterprise.

Experience data is collected and stored in a variety of ways and places, from transactional and demographic information in CRM systems, to surveys conducted by third parties, to social media comments on the web. Once the data is centralized, the Experience Hub applies sophisticated text analytics technologies to the information to glean insights.

Built on the same Natural Language Processing (NLP) engine used by IBM’s Watson, InMoment has spent years developing additional layers of proprietary technologies to fine-tune its text analytics capabilities to specific industries. InMoment takes the additional step of calibrating the technology to individual client needs.

“The days of siloed information, long surveys, and simple scores are over,” said InMoment CEO John Sperry. “Consumers hold all the cards. They are more engaged with brands than ever before, have bigger platforms through which they can voice their displeasure and delight, and want to share their stories. It’s a race, and the companies that win will be the ones willing to invest the time, resources and shift in mindset required to create a culture that is truly customer-centric.”

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Rocky Mountain Chocolate Factory obtains PCI compliance

BY Dan Berthiaume

Durango, Calif. — Rocky Mountain Chocolate Factory (RMCF) is providing PCI compliance and security management services to 280-plus franchised RMCF locations using the Cybera One platform. RMCF sought a comprehensive network security solution to facilitate cost-effective PCI Security Council data security standards (DSS) compliance, as well as a solution that could ease implementation and management challenges and protect brand identity.

With the Cybera One platform, RMCF’s franchisees are able to achieve PCI-DSS compliance, protect brand identity, guard against data breaches, and avoid noncompliance fees.

"It was challenging to find an affordable solution that would allow our non-technical franchisees to meet the security needs dictated by the PCI Security Council," said RMCF CIO Key Jobson. “Working with Cybera we have developed a solution that provides the network level security services required by the PCI-DSS, packaged for our franchisees whose core competency is making caramel apples, fudge and selling our gourmet chocolate.”

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Attune, SAP partner on SAP Fashion Management

BY Dan Berthiaume

Burlington, Mass. — Attune Consulting, a global solutions provider to the fashion and lifestyle industries, today has collaborated with SAP to co-develop the SAP Fashion Management application. SAP Fashion Management is a vertical wholesale, manufacturing, and retail solution designed to bring all business operations onto a single platform powered by SAP Hana to create cross-channel, integrated fashion companies.

Attune’s first customer implementation of SAP Fashion Management will begin in July with Tommy Hilfiger Europe.

Attune’s continued role in co-developing the solution includes collaborating with SAP on the solution design, product development, and delivery of proof of concept, providing feedback and guidance throughout product testing cycles and preparing customer training materials, and developing a data migration tool for existing SAP apparel and footwear customers to seamlessly transition to the new solution.

"Attune is privileged to be selected as a co-innovation partner with SAP, as we share a common goal of bringing best practices back into the fashion industry," said Vajira De Silva, CEO of Attune. "With SAP Fashion Management, fashion brands will be able to optimize their wholesale, manufacturing, and retail operations for the omni-channel and create more adaptable global businesses, while increasing revenues, margins, and efficiencies."

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