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Missoni brand will bring freshness for fall

BY CSA STAFF

Italian luxury brand Missoni hits target stores this fall (Sept. 13 to Oct. 22) and like a lot of the edgier designer exclusives the retailer brings into its stores you have to wonder about the degree of brand awareness among the Target faithful. Missoni certainly sounds like it could be an Italian luxury brand, but then the same thing could be said of Mossimo, Merona or any brand that ends in a vowel.

Regardless of such potential confusion, Target has shown it executes these multi-category exclusive merchandising initiatives quite well with product that looks good and is attractively presented. Beginning with last year’s Liberty of London product line and continuing with the more recent Calypso St. Barth, products were merchandised in multiple categories to bring a sense of newness throughout the store. The same strategy will be applied to the Missoni offering, which is said to be the largest designer collection to date with more than 400 products across such categories as women’s, men’s, girls’ and baby apparel, and accessories and home furnishings and décor. Prices will range from $2.99 all the way up to $599.99, but most items will retail for less than $40.

So, will shoppers buy the product because of some awareness or emotional connection to the Missoni brand, or simply because the merchandise is new, different and attractively presented at compelling price points?

Maybe a little of both, but as Target EVP merchandising, Kathee Tesija, gushed last month, “The Missoni family has established one of the world’s most creative brands, and together we’ve created a collection that will have guests lining up outside their local Target in anticipation.”

Can’t wait to see the product offering, but assigning Black Friday type expectations to the launch is a stretch.

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Chico’s Stephen Carvelli takes Oracle’s Retail Executive of the Year award

BY Marianne Wilson

New York City — Stephen Carvelli, director of eCommerce at Chico’s FAS, was honored as Retail Executive of the Year at the 2011 Oracle Retail Excellence Awards. Carvelli was cited for his advocacy of cross-channel technology and knowledge of how e-commerce technology is applied in retail environments. Chico’s also was honored in the category of “Outstanding Achievement in Customer Experience.”

The awards were announced at the annual Oracle Retail CrossTalk event, held June 21-24, at Westfields Marriott, Washington, D.C.

Other Oracle award recipients included Advance Auto Parts, in the category of “Outstanding Achievement in Business Performance,” and Netshoes, a Brazilian sports retailer, in the category of “Outstanding Achievement in Business Performance.”

In addition, Shakar Sitipati, CIO of National Pen Co., was named “CIO of the Year.”

The annual awards are designed to recognize Oracle customers’ outstanding achievements in innovative best practices, efficient operations, and achieving results through leveraging technology. Forty-six retailers were nominated across five different categories for 2011, with the winners selected by CrossTalk attendees based on a list of finalists determined by Oracle’s retail community.

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LG exec talks technology at entertainment conference

BY CSA STAFF

NEW YORK — Technology needs to constantly evolve was the message delivered by Tim O’Brien, VP marketing for LG Mobile, during a keynote session at the 3D Entertainment Summit. O’Brien also used the opportunity to demonstrate LG’s latest smartphone, the LG Thrill 4G.

“With each new technological breakthrough, entertainment becomes more genuine and believable,” acknowledged O’Brien. “3D enabled mobile devices will be the next step in the natural evolution of entertainment technology, and breaking accessibility, technology and content barriers will be crucial in helping make sure all consumers have access to this next generation entertainment platform.”

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