OPERATIONS

Missouri AG accuses Walgreens of false advertising

BY Dan Berthiaume

St. Louis – Missouri Attorney General Chris Koster is publicly accusing Walgreens of charging customers more for some products at the cash register than their advertised price in the store aisle. According to Bloomberg, Koster said Missouri will sue Walgreens for false and misleading advertising after a two-month undercover investigation of eight stores in cities including St. Louis, Kansas City and Jefferson City.

Investigators were reportedly overcharged 43 times during 205 undercover purchases, in amounts from pennies to $15. Walgreens could face a fine of $1,000 per pricing violation, although Koster said his main purpose is to resolve the issue rather than simply impose fines. Walgreens has not yet publicly responded to the allegations.

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Levi’s in management shuffle

BY Staff Writer

San Francisco — Levi’s announced several management changes in an effort to drive innovative product and consumer engagement campaigns around the globe.

Jennifer Sey, the current senior VP of e-commerce, will become the global chief marketing officer for the Levi’s brand.

Karyn Hillman is joining the company in the newly created position of chief product officer for the Levi’s brand. In this role, Hillman will be responsible for developing innovative product assortments and creating compelling product stories across the men’s and women’s businesses worldwide. Hillman was most recently the global head of product creation at Calvin Klein jeans and accessories.

Grant Barth, current head of the men’s merchandising team for the Levi’s brand, will take the newly created position of chief merchandising officer. Barth joined the company in early 2013 from Nike, Inc. where he led global merchandising efforts across many categories, including sportswear, running and technical outerwear.

Jonathan Cheung, current VP of merchandising for men’s tops, will be the new head of design for the Levi’s brand. In this role, he will be responsible for both the men’s and women’s design teams and will report to Hillman.

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Whole Foods offers Starbucks Evolution products

BY Dan Berthiaume

Seattle — Starbucks Coffee Company is making its Evolution Fresh juice and Evolution Harvest premium brands available at Whole Foods Market stores across the United States. This expansion advances Evolution Fresh growth plans to be in approximately 8,000 Starbucks and grocery locations by the end of the year.

Whole Foods Market will debut 12 juices and two exclusive juices, Organic Ruby Roots and Organic Sweet Burn, in addition to three Evolution Harvest snack bars. Following an initial debut in Whole Foods Market, Starbucks will launch Evolution Harvest snacks in all Starbucks stores in the U.S. this fall. Starbucks acquired Evolution Fresh in 2011.

“We’ve received enthusiastic customer support in every market where we’ve introduced Evolution Fresh juice, and have been working toward our goal of national distribution since the acquisition,” said Chris Bruzzo, senior VP, channel brand management and general manager, Evolution Fresh. “We are excited to offer not only 12 of our most popular juices to Whole Foods Market customers across the country, but also two exclusive juices and an entirely new line of wholesome snacks with the launch of Evolution Harvest.”

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